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effect of advertising
This paper investigates the interaction effect of advertising and price on the market share of a consumer nondurable product.
      
Thus, the interaction effect of advertising and price can be characterized by both increased and decreased price sensitivity, depending on the type of advertising.
      
The effect of advertising on consumer welfare has been the subject of dispute among economists, arising largely from disagreement among scholars regarding the persuasive versus the informative role of advertising.
      
Using a reaction-time based procedure, we show that a key effect of advertising fragments is to revive established brand associations, even though these associations are not explicitly communicated.
      
Finally, previous purchase experience, but not Consumer Reports readership, reduces the effect of advertising spending on perceived quality.
      
The effect of advertising intensity in four media(television, radio, newspapers and magazines) on profitability is examined in this paper.
      
The Welfare Effect of Advertising Restrictions in the U.S.
      
The Effect of Advertising on Pharmaceutical Innovation
      
Although there is much controversy in the economic literature about how advertising affects market competition, little is known about the effect of advertising on product innovation.
      
However, the effect of advertising on new product novelty remains inconclusive.
      
However, estimate of the effect of advertising on sales involves the ratio of estimated regression parameters.
      
Market valuation models of the effect of advertising and promotional spending: A review and meta-analysis
      
A narrative review is presented, within the organizing framework of a meta-analysis, of econometric models reported in the business literature that estimate the effect of advertising and promotional spending on the market value of the firm.
      
Advertising has effects on increasing demand and informing people existence of goods; the latter is called spillover effect of advertising.
      
Because the effect of advertising on product sales is not immediate, one-period and two-period lag models were estimated.
      
It is assumed in MEDIAC that the effect of advertising wears off as a result of forgetting.
      
In other words, the larger is the spillover effect of advertising, the higher is the efficiency of small-scale insurers.
      
In the Japanese life insurance market, the effect of advertising by large-scale insurers increases the revenue of small-scale insurers.
      
Morris Hite The aggregate effect of advertising is to bring about wide sharing of tastes.
      
 

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