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customer loyalty
By the result of multi-dimensional customer data analysis, online auction companies can do more target marketing and increase customer loyalty.
      
An empirical study of the effects of Guanxi investment on customer loyalty in Chinese market
      
The purpose of this study is to examine the relationship among Guanxi investment, affective commitment and customer loyalty.
      
Trust in turn is linked to increased customer loyalty that can be manifested through increased purchases, openness to trying new products, and willingness to participate in programs that use additional personal information.
      
The Relationship between Consumers' Unethical Behavior and Customer Loyalty in a Retail Environment
      
Institutionalized CSR programs are argued to be most effective at increasing customer loyalty, enhancing attitude toward the company, and decreasing consumer skepticism.
      
Gap Analysis in Customer Loyalty: A Research in 5-Star Hotels in the Antalya Region of Turkey
      
Customer loyalty topic had changed the ways of looking of establishments to customers.
      
It is generally known that especially on tourism sector there are few researches on customer loyalty.
      
Customer loyalty is widely accepted as a critical factor in the long-term success of a service organization.
      
The Relationship Between Customer Loyalty and Purchase Incidence
      
Little is known about customer loyalty to brands over many dozens or even hundreds of purchases.
      
We find that, as the number of purchases rises, loyalty initially falls steeply, but after around 15 purchases it starts to stabilize, and from 60 to 200 purchases there is very little change in observed measures of customer loyalty.
      
First, we demonstrate that this superiority of the short-term focus endures even when a revenue expansion effect applies-that is, when customer loyalty leads to enhanced revenues.
      
Based on previous research, four exploratory research propositions are examined to note patterns in customer loyalty to their "favorite" stores and the incidence of shopping at competing stores.
      
Customer loyalty: Toward an integrated conceptual framework
      
Customer loyalty is viewed as the strength of the relationship between an individual's relative attitude and repeat patronage.
      
Survey results suggest that market-oriented cultures as well as humanistic cultures lead to proactive corporate citizenship, which in turn is associated with improved levels of employee commitment, customer loyalty, and business performance.
      
In this article, the authors first propose a simple model summarizing the key drivers of customer loyalty.
      
The authors investigate how reward schemes of a loyalty program influence perceived value of the program and how value perception of the loyalty program affects customer loyalty.
      
 

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