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    Rising in New Orientation——The Position and Development of Oriental TV Channel
    在新的定位中崛起——东方卫视的定位及发展
    This has consideration of two following respects mainly.
    本文选取东方卫视作为主要研究对象,这主要有以下两个方面的考虑。
    Research the Media Influence of DragonTV
    东方卫视的媒介影响力研究
    Firstly, DragonTV is a brand-new channel.
    第一,东方卫视是一个全新的频道,影响力从无到有,由弱到强。
    Secondly, DragonTV adopts brand-new marketing and mechanism of management, channel operation relatively accords with the market-based operation requirement, so the foundation possessing the origin cause of formation of influence power and analysing.
    第二,东方卫视采取全新的营销和管理机制,频道运作比较符合市场化运作要求,因此具备了影响力提升成因分析的基础。
    Tonight Show is an entertainment-motivated program, first broadcasted in 2003 by Eastern Satellite TV station.
    《东方夜谭》是东方卫视2003年推出的一档纯粹说笑的节目。
    Then under this guidance, regard this case according to eastern guard, since having analyzed inside and outside because of two aspects that eastern guard regards the reason of influence promotion, finally, have analyzed eastern guard to regard is good at resource integration make its influence get biggest development.
    然后在此指导下,针对东方卫视这个个案,从市场影响力和社会影响力以及整体影响力三方面分析了东方卫视影响力形成及提升的原因,最后审视了东方卫视的发展情况,提出了一些建议。
    This selected works take eastern guard to regard as for major research object, this has the consideration of 3 following aspects mainly.
    本文选取东方卫视作为主要研究对象,这主要有以下三个方面的考虑。
    First, eastern guard regards to be a brand-new channel, influence is from having no to having, from weak go to winner.
    第一,东方卫视是一个全新的频道,影响力从无到有,由弱到强。
    Second, eastern guard regards to adopt the brand-new foundation that sale and management machine made, channel running accord with marketization running requirement relatively and have had influence promotion cause analysis therefore.
    第二,东方卫视采取全新的营销和管理机制,频道运作比较符合市场化运作要求,因此具备了影响力提升原因分析的基础。
    It is 3th, the author is that eastern guard regards loyal audience, always let slip no opportunity watch her programme.
    第三,笔者是东方卫视忠诚的观众,总是不失时机的观看她的节目,对她的发展成因很有兴趣。
 

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