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outbound tourism
    Handling Several Relations While Developing Outbound Tourism under the New Situation
    新形势下出境游发展应处理好几个关系
    Probe on the Model of Mutual Appointment between International Travel Services Specialized in Outbound Tourism
    关于出境游组团社互为代理运作模式的探讨
    An Analysis of Interactions between Zero Inclusive-fee and China's outbound Tourism
    零团费与我国出境游发展阶段的互动关系分析
    With the enhancement of the globalization, transportation technology and modern technology, the outbound tourism industry in our country has presenting increasingly rapid development, correspondingly cultivating more and more mature consumers.
    随着全球一体化,以及交通技术、通讯技术等现代科技的提高,更加推动了我国出境游市场的高速发展,并且培育出了越来越多的成熟的消费者。
    Under this background this thesis attempts to develop a theoretical model for the segmentation of outbound tourism market, which is from the angle of consumer's benefit segmentation, based on the System Theory and combined with some analysis methods.
    在此背景下,本文以出境游消费者的利益为细分的研究视角,以系统的研究方法作为思维的基础,结合了一定的分析方法,试图构建了一个细分模型来研究出境游的市场细分。
    Also, this thesis discusses the application of benefit model on market targeting and the design of outbound tourism products.
    并且从目标市场定位和出境游产品设计,方面对利益模型的应用进行进一步的研究。
    Chapter one, I analyze the status of the outbound tourism market in our country and review the segmentation criteria and the existing research on the benefit segmentation adopted in outbound tourism market.
    第一章,主要描述了中国出境游市场的发展并论述市场细分的标准以及国内外运用利益细分方法对旅游市场的研究。 第二章,详述了利益细分模型中相关的概念和思维展开的方法,最后构建了出境游市场利益细分的模型框架。
    By putting forward the division of three stages of China's outbound tourism development,this paper analyzes the interaction between the emergence and evolution of the Zero Inclusive-fee and the character of consecutive outbound tourism development.
    本文划分了我国出境游的三个发展阶段,并结合各个阶段的具体特征,分析了零团费的产生和演化与出境游各阶段特征的互动关系。
    Based on systematic analysis of the tourist behavior of Chinese tourists under different cultural situation, their travel motives to Europe and different tourist groups, knowledge gap and cross-cultural difference between Chinese and European tourism organizations. The authors further point out that the wholesalers and enterprises in charge of China's outbound tourism should be customer-oriented and develop tourism products and marketing strategy that conform to China's tourist market.
    通过系统分析中国游客在不同文化情境下的旅游行为、中国游客赴欧旅游的动机和不同游客群体、中国和欧洲游客之间的知识鸿沟以及跨文化差异等基础上,提出中国与欧洲旅游组织机构的未来发展任务,并进一步指出从事中国出境游的经销商和企业应以顾客为定向,发展适合中国游客市场的旅游产品和营销战略。
 

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