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    A Mutual Study on the Relations between the 2008 Beijing Olympic Games and Construction of China's Mass Media
    2008年北京奥运会与我国大众传媒建设的互动研究
    Opportunity and challenge brought to domestic sports TV in the face of the change of the market of sports media and Beijing 2008 Olympic Games.
    面对体育传媒市场的变革和2008年北京奥运会给国内体育电视带来的机遇与挑战。
    The internet technology application,the internet user number and the Olympic network dissemination policy and environment in China can guarantee the network dissemination in Beijing in 2008.
    从我国互联网技术应用状况、互联网用户数量及奥运会网络传播的政策环境等方面衡量,2008年北京奥运会实施网络传播的条件十分优越,北京奥运会网络传播的前景光明。
    Current situation of sports media and its development strategies for 2008 Olympic Games in China as seen from Athens Olympics
    从雅典奥运会看我国体育媒介传播的现状及北京奥运会的对策
    Beijing 2008 Olympic Games come soon, say as worker, TV set of we, that has already entered count-down.
    2008年北京奥运会即将到来,作为我们电视工作者来说已经进入了倒计时。
    2, Definition of the in-depth reporting3, Definition of the in-depth reporting in the sports TV programme4, Meaning of the in-depth reporting in the sports TV programmePart II: About Sports TV programme1, Sports TV programme origin , development and current situation2, Classification of the sports TV programme3, Suitable for the sports TV programme analysis of the in-depth reporting4, Relation between the Olympic Games and TV program of sportsPart III: See through 2004 Athens Look forward to Beijing 20081, The 2004 Athens Olympics reports the survey2, The sports special topic program analyses and feasible improvement scheme3, The interview program of sports analyses and feasible improvement scheme4, The sports comment program analyses and feasible improvement scheme5, The round-up report program of sports analyses and feasible improvement scheme6, The documentary film program of sports analyses and feasible improvementscheme 7, Future developments of Beijing 2008 Olympic Games Part IV: Conclusion
    2、深度报道的界定3、深度报道在体育类电视节目中的定义4、深度报道在体育类电视节目中的意义第二部分 关于体育类电视节目1、体育类电视节目的起源、发展与现状2、体育类电视节目的分类3、适合深度报道的体育类电视节目分析4、奥运会与体育电视类节目的关系第三部分 透过雅典 2004 展望北京 20081、2004 雅典奥运会报道综述2、体育类专题类节目分析及可行性改进方案3、体育访谈类节目分析及可行性改进方案4、体育评论类节目分析及可行性改进方案5、体育综合报道类节目分析及可行性改进方案6、体育记录片类节目分析及可行性改进方案7、对 2008 年北京奥运会的展望第四部分 结论
    The 29th Olympic Games in 2008 will be held in Beijing, slogans that Beijing Olympic Games puts forward are "Green Olympics, Hi-tech Olympics, Cultural Olympics". As the combination department of these three, the concept of the Visual Olympic Games will help to give a new point of view about the Olympic Games research. It is very important to study the tactics about visual communication of the Olympic Games.
    2008 年第 29 届奥运会将在北京举行,北京奥运会提出的口号是“绿色奥运、科技奥运、人文奥运”,作为这三者的结合部,视觉奥运这一概念的提出有助于为奥运研究提供一个新的角度,由此,对视觉奥运传播策略的研究也就尤其显得重要。
    The Olympic Games to be held in Beijing in 2008 is of great importance to the advancement of sports cause of our country, and it provides a good chance for the development of China's mass media at the crucial moment.
    即将举办的2008年北京奥运会对我国体育事业的进步具有极其重要的意义,而同时也为处于经济体制转轨时期的我国大众传媒提供了一个良好的发展契机。
    Mass media, the most important way influencing social activities, provide an active environment for the coming Olympic Games and have become a key factor in humanity concept of Olympic Games.
    大众传媒作为影响社会公共活动的重要手段之一,为北京奥运会的成功举办创造积极的舆论环境,成为人文奥运理念得以实现的重要因素。
    By far, there is no record about the study in newspapers.
    而对我国大众传媒和北京奥运会互动关系的研究,尚未见系统报道。
    During my writing, I make full use of materials and data available, consult the experts on this field and make a lot of comparative and systemic research.
    为此,本文以我国大众传媒建设和北京奥运会为研究对象,通过文献资料法、专家咨询法、比较研究法和系统分析法等研究方法,对我国大众传媒建设和北京奥运会的互动问题进行了系统研究,初步得出如下结论:
    The pursuit for economic benefit is the encouragement of China's media development, and inner
    5 对经济利益的追求和对文化的宣扬是我国大众传媒与北京奥运会
    The fourth part anticipates the activities of the Internet sports news promulgation in the 2008 Beijing Olympic Games.
    第四部分将对2008年北京奥运会中的网络体育新闻传播活动进行展望。
 

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