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    Exploration on the Research and Development of News Audience Resources of Media
    试论媒介对新闻受众资源的研究与开发
    Further more, we need to jdistribute the media resources of the television according to the rules of the media andthe market, including resources of channels, timing, programming, the public,advertising, technique and human being.
    其次,是要按照传播规律和市场规律配置电视媒介的传播资源,包括频道资源、时间资源、节目资源、受众资源、广告资源、技术资源、人力资源等。
    To realize the above-mentioned goals, TV medium has to thoroughly evaluate the situation around it, and adjust and integrate all presently available resources, including internal media resources and external media resources.
    在媒介的外环境系统中,政治、经济、文化、科技、受众系统是对电视媒介影响最大的子系统,电视媒介理所当然应该整合一切可以整合的资源,把握环境整治,利用规则变动,顺应经济趋势,创新经营模式,秉承传统人文精粹,开掘传统文化资源,掌握最新科技,抓住市场机会,深度开发受众资源
    The situation of audiences, resources and competitions in the media ecology environment in the stage has brought some problems which are deficiency of information, not useful of living, deficiency of talents and entertainment of news.
    当前媒介生态环境中的受众、资源、竞争的现状给新闻频道带来了一些问题。 这些制约新闻频道发展的问题主要体现在四个方面:频道信息量不足;
    The purpose of the idea is to provide a widely used form to guide television talk show how to participate in the competition, to choose the goal of the competition, to adopt the effective policy in the process of carrying out the goal, to achieve the goal of getting the best market position, getting the sources of audience to the maximum extent during the competition.
    这个构想就是想提供一种广泛适用的程式以指导谈话节目如何投入竞争、如何选择竞争目标、如何在贯彻执行这些目标时采取有效的方针,如何达到在竞争中取得最佳市场地位,最大限度地获得受众资源的目的。
    This paper studies the news enterprise of En Shi' history and present, and tries to give out the function about the mass communication in the economy' development of En Shi.
    一是着重研究地区经济发展状况为新闻传播事业提供的生态环境。 经济因素制约着新闻传播事业的生存与发展,它决定了新闻传播事业所具备的宏观经济条件、受众资源、广告资源以及由这些方面所综合决定的媒体发展水平。
    Explained the main function of the Heilongjiang municipal bureau of radio and TV including media function, propagate the function and economic function regarded the current management system and main function as the visual angle.
    以广电局财务机制的变革为动因阐释了黑龙江广电局融资、跨媒体经营以及财务治理机制的财务管理模式变革; 以政治资源、经济资源、文化资源、科技资源以及受众资源为视角论述了黑龙江广电局的资源整合模式;
 

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