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tianjin ethylene
    REVAMPING AND OPERATION OF QUENCHOIL SYSTEM IN TIANJIN ETHYLENE PLANT
    天津乙烯急冷油系统改造及运行
    This article aims at systematic study of marketing strategy for middle and small sized petrochemical plant like Tianjin Ethylene Plant.
    本文旨在对天津乙烯这样的中小石化企业的营销策略进行系统研究。
    After analyzing the international and domestic market, the article analyzes the outer and inner marketing environment of Tianjin Ethylene Plant, including economic and competitive environment, and indicates the opportunities and challenges that Tianjin Ethylene Plant faces, based on SWOT analysis, and points that Tianjin Ethylene Plant must improve its enterprise core competence in order to win its survival and development.
    在对国际、国内的市场状况进行了细致分析之后,本文继续对天津乙烯的内、外营销环境进行了分析,包括国际、国内的经济和竞争环境的分析,根据SWOT分析指出了天津乙烯面临的机会和挑战,指明天津乙烯必须提高自身的核心竞争力才能够谋得生存和发展。
    (2)By analyzing the changing outer and inner marketing environment of Tianjin Ethylene Plant, the article diagnoses exactly the problems existing in Tianjin Ethylene Plant using SWOT analysis. This enriches the marketing strategy of Tianjin Ethylene Plant and makes the strategy more practicable and perfect.
    (2)通过对天津乙烯不断变化的内、外营销环境的分析,运用SWOT分析方法对天津乙烯存在的问题进行了准确的诊断,再次充实了天津乙烯的营销组合策略,使得该营销组合策略更贴合实际、更完善。
    (3)This article not only puts forward the marketing strategy that fits the actual situation of Tianjin Ethylene Plant, but also gives the effective measures to control the execution of the strategy. These measures will put the marketing management into effect and ensure reaching the marketing goals successfully.
    (3)本文不仅对天津乙烯提出了切合实际的营销组合策略,同时对该营销策略的实施也提出了加强控制的有效措施,将营销管理工作真正落到实处,保证营销目标的顺利完成。
    In the revamping of Zhongyan ethylene plant and Tianjin ethylene plant, CBL furnace adopted Chinese pyrolysis technology is added separately.
    在中原乙烯装置及天津乙烯装置的扩能改造中,各新增了1台采用国产化CBL裂解技术的裂解炉。
 

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