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unexpected event
    To Strengthen and Improve the Report of the Unexpected Event in the New Communication Surroundings
    在新的传播环境下加强和改进突发事件报道
    The unexpected event, which is very difficult for the public to predict and control when it happens, has great impact on the society.
    突发事件,是指突然发生的、公众难以预测和控制的、具有较大社会冲击力的事情。
    On the account of the unexpectedness, tremendous conflict and social influence of the unexpected event, it becomes the focus of the public concern and is of great news value once it occurs.
    突发事件因为其突发性、不可预测性、巨大的矛盾冲突和社会影响力,一旦发生,就成为社会公众关注的焦点,具有较大的新闻价值。
    The unexpected event means a sudden occurrence, which shows abnormal situation, and the public lacks of preparation but concerns for it.
    突发事件是指突如其来,并呈现异常状态,公众对此缺乏思想准备却普遍予以高度关注的事情。
    The policy is getting loose after the reform and opening, but the passive situation of the report of the unexpected event still not changed radically. Lots of problems for reporting still exist.
    改革开放以后,虽然在政策层面上逐步放宽,但仍没有从根本上改变突发事件报道的被动局面,报道依然存在诸多问题。
    The report of the unexpected event is weak both in theory and in practice.
    突发事件报道无论在理论上还是实践上都较为薄弱。
    In the new situation, based on conception renovation, the media should cooperate with government closely and establish mass-communicating mechanism of the report of the unexpected event.
    面对新的形势,媒介应在更新观念的基础上,和政府密切合作,建立健全突发事件传播机制。
 

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