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客户忠诚
    Customer Loyalty and Customer Relationship Management
    客户忠诚及客户关系管理
    Customer Loyalty and Customer Relationship Life Cycle
    客户忠诚与客户关系生命周期
    Analysis of customer loyalty and influential factors in insurance
    保险业的客户忠诚及其影响因素分析
    An Empirical Study on Customer Loyalty of Telecommunication Industry
    我国通信业客户忠诚驱动因素实证研究
    Research on the Influence of Customer Loyalty upon Price Sensitivity in CRM
    CRM中客户忠诚对价格敏感性的影响研究
    A Discussion of the Customer Loyalty and Its Evaluation
    客户忠诚及其评价探讨
    Driving Factors of Customer Loyalty in Telecommunication Industry
    我国通信业客户忠诚驱动因素研究
    The Value Analysis and Incentive Mode of Customer Loyalty Theory
    客户忠诚理论的价值分析和驱动模式研究
    Precise Marketing & Customer Loyalty Plan
    精确营销与客户忠诚计划
    The Study of Customer Loyalty in China Insurance
    关于我国保险业客户忠诚度的研究
    The Theoretical Analysis and Empirical Study of Customer Loyalty of Service Enterprises
    服务型企业客户忠诚研究:理论阐释与实证分析
    Study on Evaluating and Cultivating of Customer Loyalty
    客户忠诚评价与培育研究
    Customer Loyalty Degree Research of the Load Service Entities in the Market Competition Environment
    市场竞争环境下供电企业客户忠诚度的研究
    2. On the basis of studying the customer loyalty, proposes a model of measuring customer loyalty.
    2、在研究客户忠诚的基础上,提出既包含客户行为变量又包含客户态度变量的客户忠诚度(CL)测量模型;
    Predict the trend of customer loyalty by using regression and classification.
    结合其它影响因子运用分类分析对客户忠诚度的趋势进行预测。
    Change the localization of the past customer loyalty system which can only classify the sort of the customers, but not predict the trend.
    该系统通过在分类分析中导入变化趋势影响因子,打破了以往的客户忠诚度分析系统中对客户只进行类别上的划分,而不能预测忠诚度变化趋势的局限性。
    And then by means of practicality survey and application analysis in telecommunication industry the relation weights which influence the customer loyalty establish are been found out.
    分析电信业市场竞争环境及电信客户关系,确定电信行业客户忠诚度的影响因素、评价方法与评价模型,通过实践调查并运用层次分析法对电信业客户忠诚度的影响因素进行应用分析,得出影响客户忠诚度因素的关系权重。
    First, this thesis identifies the switching cost as the most important factor for satisfied customer achieving loyalty by studying the correlation between customer satisfaction and customer loyalty & customer’s path to loyalty model .
    文章首先根据对客户满意与客户忠诚的相互关系以及客户忠诚驱动模型的研究结果,找出了客户从满意到忠诚转化的重要推动因素:转移成本,提出了通过管理客户转移成本来提高客户忠诚度的忠诚营销思路。
    Modern Service Marketing Management theory is taking the customer satisfaction and customer loyalty as a core.
    现代服务营销理论是以客户满意和客户忠诚为核心的。
    Firstly, this research explained the general theory of customer's loyalty, including the meaning and the function of customer's loyalty and the relationship between customer's satisfaction, customer's value and customer's loyalty, and then on this basis summarized the meaning of introducing customer loyalty into liner companies and put forward the concept of customer's loyalty of liner companies.
    首先,本文阐述了顾客忠诚的一般理论,包括顾客忠诚的含义、功能,以及顾客满意、顾客价值与顾客忠诚的关系,并在此基础上总结了班轮公司引入客户忠诚理论的意义,提出了班轮公司客户忠诚的概念。 所谓班轮公司客户忠诚,实质是货主客户长期购买某一特定班轮公司运输服务的强烈意愿,以及其重复购买该班轮公司运输服务的行为。
 

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