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    ISO9000 Quality Management System and Its Application in Hotel Industry
    ISO9000质量管理体系及在饭店企业中的应用
    Business Concept Innovation Model And Innovation Essence In Service Industry
    服务业企业概念创新模型与创新实质
    Guang Zhou Service Enterprises Reorganization and Industry Structure Adjustment
    广州服务企业重组与产业结构调整
    Research on Customer Satisfaction of Service Industry Based on Quality Costs
    服务企业基于成本的顾客满意度研究
    A Discussion on the Development of Tourist Food and Beverage for Catering Industry
    餐饮企业开发旅游餐饮的探讨
    Communication-the Soul of Performance Management in the Catering Industry
    沟通——餐饮企业绩效管理的灵魂
    International transfer of service industry and competitive strategy selection of service enterprises of China
    服务业国际转移及我国服务企业竞争策略选择
    Reconstruction and Change of Enterprise' Culture on the Hotel Industry "Take the Customer as the Center"
    酒店业“以顾客为中心”的企业文化的重塑与变革
    The Application of the Service Profit Chain in the Restaurant Industry
    服务利润链理论在餐饮企业中的应用初探
    The Management of Emotional Labor of the Employees in Service Industry
    服务企业一线员工情感劳动的管理
    Not only could the research be directly helpful for WANTAI hotel, but also for the hotel industry in China, especially the marketing management of the sole proprietorship hotels.
    本论文的研究成果对于万泰酒店的营销管理工作有直接的指导作用,同时对我国饭店企业,尤其是中小型独立业主饭店的营销管理系统的建立也具有一定的参考价值。
    Based on the former studies, the paper will try to apply the theory of value chain into hotel industry.
    基于以往关于饭店企业竞争优势的有关研究,本文尝试将价值链理论应用于饭店业这一特殊的服务行业。
    Namely, Chinese hotel industry should not only learn from the advantages of western systematic management and adopt organizational and scientific managing patterns, but also absorb the essence of Chinese traditional culture and managerial concept to push its further development.
    因此,在建立有中国特色的现代企业制度及管理模式的过程中,我们要把古代优秀的文化与我国饭店管理实际结合起来,既要学习西方制度化管理的优势,实施组织化、科学化管理,又要吸取中国传统文化及管理思想的精髓,促进饭店管理的发展。
    It starts by the feature of service industry and figures out the meaning of concept marketing in it, then it points out the resources of concept marketing in service industry and analyze the method of promoting the marketing.
    在服务行业特点的基础上,就概念营销于服务业的特点和意义进行分析,提出了服务企业概念营销的来源和营销推广的方式特点,并对概念营销在战略角度进行分析,得出建立全面的概念营销体系的结论,最后对服务企业的概念营销发展趋势进行了展望。
    Enterprise information service market’s deploitation and efficiency maintanence is a common strategy choice for both enterprise and mordern information service industry.
    企业与信息服务业有其合作市场,企业信息服务市场的开拓与有效维护可成为企业与现代信息服务业发展的一个共同的有益战略选择。
    In the article, the author analyzes the external environment and industry situation of hotel business, and analyzes the company' s resources and abilities including marketing management, service sales, operation management and correlative theory and knowledge of management.
    在外部环境分析和企业内部能力分析基础上,作者收集相关资料,运用了营销管理、服务营销、运作管理等管理、经济方面的有关理论和知识,结合酒店营销现状,找出目前存在的主要问题,通过研究旅游形势,结合“波特”五力模型-—行业竞争模型,研究行业竞争压力。
    The effective way to achieve the scale operation is to establish economic Association in travel agency industry.
    实现规模化经营的有效途径是建立企业经济联合体 ,但选择何种模式的经济联合体能有效地促进旅行社业的发展却众说纷纭。
    However, the development of service industry is backward, and this leads to the unsoundness of the service supporting system, the high cost of service, and furthermore it has bad influence on the promotion of the competing power of the enterprises and the improvement of investing environment.
    但我国现代服务业的发展仍然滞后,这导致服务支撑体系不健全、服务成本高昂,进而影响了企业竞争力的提升以及投资环境的改善。
    Based on the present theoretical and practical study of the enterprises home and abroad,this paper focus on the theoretical analysis of the credibility of service industry and intermediary service industry in Chongqing. The credibility of science industry and intermediary service industry is classified into two major aspects:the finance,capital and trade of enterprises; the leadership,employee and culture of enterprises.
    基于目前国际国内对企业诚信理论研究和实践的现状,该研究在理论上主要集中于对重庆市服务业及中介服务业诚信能力的分析,将服务业及中介服务业诚信能力划分成两大方面:企业财务、资金和交易等方面和企业领导、企业员工和企业文化等方面,将情景判断测试、自我陈述方法及Biodata引入到企业诚信能力评价中。
    On one hand, headquarter clusters in a city offer an abundant space for the development of mod-ern service industry. The headquarters of companies and enterprises are important customers of modern serviceenterprises and the driving force to promote the fast growth of modern service industry.
    从一方面说,城市的总部集群为现代服务业的发展提供了充分的发展空间,公司、企业总部成为现代服务企业的重要客户和推动现代服务业快速增长的驱动力。
 

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