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    Transnational enterprises involved in the culture industry already appear in the field and cooperations cross-country and cross-area are underway.
    创意产业领域已出现跨国文化企业,文化产品的生产、制作和消费都出现跨地区、跨国界的合作,一个全新的创意产业生产力空前扩张的时代正在到来。
    Secondly, exerting cultural industry theories, adopting qualitative and quantitative method, it compares with domestic and international
    最后,结合辽宁省文化产业竞争力要素分析,就辽宁省文化产业的竞争力进行模拟预测与定位分析,进而从政府、产业、企业三个层面提出提高辽宁省文化产业竞争力的战略对策。
    In our country, cultural industry is expanding from the field of circulation to manufacturing industry and service, from those small-scale institutions to those large cultural groups.
    在我国,文化产业逐渐由流通业向制造业、服务业扩展,从比较小规模的事业单位逐渐发展到大的文化企业集团。
    Therefore, we should reform the culture system under the network environment, we should perfect the culture policy, strengthen culture management, we should enhance the enterprise culture, campus culture, community culture, village culture and camp culture development under the network environment, we should develop the culture industry, make the cult
    因此,必须深化网络环境下的文化体制改革,完善文化政策,健全文化管理,必须加强网络环境下的企业文化,校园文化、社区文化、农村文化和军营文化建设,发展网络环境下的文化产业,繁荣文化市场。
    Chapter three our country and Hunan current situation of culture industrial organization and perfection, introduce the current situation of culture industrial organization of our country and the development of culture industrial organization of Hunan mainly, Use SCP normal form of the industrial organization theory to analyse the market structure of the cultural industry in Hunan, the market behavior of enterprises and market performance of the culture industry.
    第三章湖南文化产业组织现状及其完善,主要介绍我国文化产业组织的现状和湖南文化产业组织的发展现状,运用产业组织理论的SCP范式分析了湖南文化产业的市场结构,企业的市场行为和文化产业的市场绩效。
    Recently, China's culture industry has developed quickly, and is playing a more and more important role in national economy, which offers more opportunities to China's culture enterprises.
    近年来,我国文化产业得到了迅速的发展,在国民经济中的地位越来越重要,为国内的文化企业提供了良好的发展机会。
    Meanwhile, when invest into culture industry become more and more, competition faced by enterprises is becoming warmer and warmer.
    同时,随着在文化领域内投资的增多,企业面临的竞争也越来越激烈。
    According to the practical situation of PCCP, basing on basic theory of strategy management, thinking about character of China's culture industry, this paper makes systematic research on the company strategies in management and development.
    本文基于战略管理的基本理论和方法,从中国文化产业的特点出发,结合企业所处的宏观、微观环境,依据企业制定战略的基本过程来探讨适合大连普利翰峰文化广场有限公司的发展战略和实施方法。
    As a result, based on the introduction of the definition of Culture Industry at home and abroad, the present thesis determines Culture Industry as: Culture Industry generally refers to the trades and enterprises which, with culture as main resources, offer spiritual cultural product service for consumers and inject cultural strength into socio-economic development through production and management and market operation.
    本文在介绍国内外对文化产业的界定的基础上,认为:文化产业,一般是指以文化为主要资源,通过生产经营和市场运作,为消费者提供精神文化产品服务,为经济社会发展注入文化力量的企业和行业的总称。
    In order to further improve the legal environment of tax revenue of Culture Industry and arouse the development of Culture Industry , we should adjust the tax rates of relevant trades,and perfect the difference tax rate policy in Culture Industry . Moreover,we can use foreign experiences for reference to establish the Culture Industry development funds, and encourage the enterprises and individual to donate through the preferential revenue policy.
    为了完善我国文化产业税收法律环境,应对相关行业的税率进行调整,完善文化产业中的差别税率政策,另外可以借鉴国外的经验,设立文化产业发展基金,通过优惠税收政策加大鼓励企业和个人捐赠。
    In terms of strategy implementation, this thesis combines the characteristics of Internet culture industry and the current situations of the development of Chinese Internet culture industry, proposes several measures of developing Chinese Internet culture industry to the government and enterprise: Taking the nationalized road and establishing the national characters;
    主要从战略实施的角度,结合网络文化产业的特征和我国网络文化产业的发展现状,针对政府和企业提出了发展我国网络文化产业的几项措施:走民族化道路,树立民族特色;
    It expounds especially the relation between cultural resource and cultural industry and their position and function in the whole national economic development, industrial structure adjustment and international competitiveness.
    我国文化资源丰富,改革开放以来,文化体制改革强力推进,文化市场日益繁荣,区域文化产业竞争全面展开,传统文化产业向新兴文化产业转移,文化企业集团化逐步加快,企业文化竞争力不断提升。
    The regional cultural industry competition launches in an all-round way.
    组建大型文化产业集团,提升企业文化竞争力;
    This article from four aspects elaborated countermeasures that promote the cultural industry. Firstly, deepening the culturally organizational reform: To transform government's functions, to establish the subject status of cultural market, to broaden more investing and financing channels, to perfect laws and regulations, to reform culture industrial policies;
    本文从四个方面阐述文化产业发展的对策,一是深化文化体制改革:转变政府职能,确立文化市场主体地位、拓宽投融资渠道,完善法律法规,变革文化产业政策:二是调整文化企业发展战略:优化产业结构,实现规模化经营,依靠科学技术,树立文化品牌,注重文化产品与文化服务的营销策略; 三是大力发展民族文化产业;
    This article includes three parts, the first part outlines China's cultural industry the process of the development and opportunities and challenges it faces, and explains Chinese current development conditions of the cultural industry and environment at home and abroad;
    本文的写作方法:主要使用分析案例、分析图表、作比较等方法,同时运用经济学上的市场占有份额、盈利能力、竞争优势等理论评价中国文化产业国际竞争力水平,运用管理学上的体制改革、企业发展战略、市场营销、人才培养等理论讨论如何提升中国文化产业国际竞争力。
    However, China cultural industry begins to develop just, and it must meet to compete and challenge when it faces to foreign cultures and enterprises during its development.
    然而,中国的文化产业刚刚起步,在其逐渐成长的过程中,必然面临跨国文化及企业的强烈冲击和挑战。 因此,加强文化产业的理论研究成为促进社会主义发展建设的迫切需要。
    In the half-industrialization of film and TV enterprises,for example,the transform of literature and art from aesthetic enterprise into cultural industry renders cultural production consistent with economic resources.
    以影视文艺企业半产业化经营为例,文艺从审美文艺向文化工业的转型,使得文化生产与经济资源一脉相承。
    Regional culture ideas have being influenced on the regional developing major role unconsciously. Depending on the regional developing major role as a carrier and medium, on the micro-level, the regional culture ideas affect the level of development, arrangement of property right and choice of industry of enterprise;
    区域文化观念始终潜移默化地影响区域发展主体,并以其为载体和中介,在微观层次,影响企业的发展水平、产权安排、产业选择等;
    According to the problems of urban cultural industry in Shannxi, researching on the environmental construction of some aspects such as policies, management system, legality, market, labor resource, achievement transform, enterprises development and so on, we should start from the reality, strengthen the soft circumstance construction of urban industry, and take the way of development with Shaanxi characteristics.
    因此,我们只有从实际出发,针对陕西城市文化产业发展的软环境存在的问题,从陕西城市文化产业发展的政府管理行为、政策、管理体制、法制、市场体系、企业文化和人力资源、成果转化和企业孵化环境、城市形象和开放程度等方面,加强陕西城市文化产业发展的软环境建设,走出一条有陕西特色的城市文化产业发展道路。
    We should establish the disciplined and open culture system based on law, construct the culture industry organization press modern business enterprise system, encourage the development of creativity business enterprise, consummate the industry promotion policy, and promote the industry main body diversification and the formation of multi-competition by the optimized market resource in the field that has no relation with national cultural safety.
    建立有序、开放与法治相结合的文化体制,按现代企业制度构建文化产业组织,鼓励创意企业发展,完善产业促进政策,在并非涉及国家文化安全的领域,利用市场优化资源配置,推动产业主体多元化和梯度竞争格局的形成。
 

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