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    Further, the main factors of influencing each publishing company's selling were fetched by SPSS software to predict the market.
    进一步利用SPSS对统计数据进行因子分析得到了影响各个出版社销售情况的主要因素,从而对整个市场进行评估和预测。
    Market、Capital and Culture——Reform is the Definite Road to Development for the University Publish Company
    市场 资本 文化——改制是大学社发展的必由之路
    ( Selected Works of Marx and Engels, Volume I, people' s publishing company, 1972 , P123. )
    (《马克思恩格斯选集》,第1卷,人民出版社,1972年,第123页。)
    On Development Strategies for Small- and Medium-sized Publishing Companies
    论中小型出版社的发展战略
    The way getting out of difficulties for middle & small——sized publishing companies
    中小出版社走出困境的路径
    The Conflict between Libraries and Publishing Companies in Digital Era
    数字时代图书馆与出版商的对抗
    Study on the New Textbook of “Science”by Zhejiang Education Publishing Company
    浙教版《科学》新课程教材研究
    Management Model of Journal and Publishing Company:Nature
    Nature出版模式
    Modern Corporation Strategy Management Research--Take the Teaching Material Publish Company of Sichuan Xinhua
    现代企业战略管理研究——以新华发行集团教材发行公司做案例分析
    The Integrative Application of Structuraland Oriented-Object Technology in the Mis of Publishing Company
    结构化方法和面向对象方法在出版社管理信息系统中的综合应用
    Analysing the Trend of Modern Maxist Philosophy According to the Changes of Philosophy Textbook Printed by Chinese Renmin University Publishing Company
    从人大版哲学教科书的变化看当代马克思主义哲学的走向
    According to the new standard of science curriculum, five professional non-governmental textbook publishing companies have designed and worked out five science textbooks for junior middle school respectively. These five were authorized and passed in 2001.In 2003, they were published and come into operation formally.
    依据新改订的理科课程标准,五家专业民间教科书出版公司分别组织设计与编制了五套初中理科教科书,2001年审定通过,2003年正式出版并投入使用。
    Currently, the publishing industry in China is confronting five major risks, that is, some great foreign publishing companies have started to enter china;
    当代中国出版产业面临着五大危机:外国出版巨头开始涉足中国;
    The cause of the great increase in book price mostly lies in the following five factors, such as publishing system, market system, book costing, product's different characteristics, the pricing conduct of the publishing companies.
    二是市场机制不完备的因素,表现在市场不开放(针对外资,这一点渴望在进入WTO之后改变),市场不统一(地方保护主义),竞争性不强,图书发行的主渠道新华书店官商作风严重,发行效率低,影响行业效率。 三是图书成本因素,即图书的纸张和印刷费、图书印数及通货膨胀等原因。
    and the implement of PTPRESS's development strategy. This paper strived to combine the strategic management theory of modern enterprise with the practice of Chinese IT publishing companies. I hope there are some useful attempt to explore how to design a strategic layout of modern publishing company in China.
    本文力求把现代企业战略管理理论与我国IT出版企业所面临的实际情况相结合,希望能在探索制定我国现代出版企业的战略发展规划方面做一些有益的尝试。
    According to the competition theory of Michael Porter, the article analyzes what kind of competition advantage will be brought to the publish house by the information technology, and how to introduce customer relation management (CRM) and Business Process Re-engineering (BPR) based on the case of Science Publish Company.
    本文采用迈克·波特的竞争力分析模型和竞争优势理论,分析了信息技术给我国出版社所能带来的竞争优势。 并以科学出版社实施发行信息化前后的流程变化为例,探讨了出版社如何导入客户关系管理(CRM)和信息化引发的企业流程再造(BPR)。
    All kinds of publishing companies tempted by this market begin to invest to the development of such products as books on tourism and maps, which makes the competition in this market very drastic.
    面对着市场的诱惑,各出版企业纷纷投资开发旅游及地图类产品,市场开始出现了激烈的竞争。
    So, what should the executives of publishing companies do in face of such a market filled with fierce competition?
    面对激烈的市场竞争,企业领导人应该怎么办?
    In recent years, with the development and improvement of socialist market economy in China and with a series of reforms such as division of enterprise and government, simplification of structure etc, many publishing companies have been increasingly forced into market, which requires publishing companies to adapt to laws of market, establish modern corporation mechanism, launch and implement up-to-date strategy, and establish core competencies so as to make publishing companies profitable.
    近年来,随着中国社会主义市场经济的发展和完善,随着国家政企分开、精简机构等一系列改革,许多出版社逐渐被推入了市场,这就要求出版社适应市场经济的发展规律,建立现代化的企业机制,制定和实施现代化的企业战略,打造出版企业的核心竞争力,使出版社成为真正的盈利性企业。
 

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