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跨国经营企业
    Analysis on the Economic Effects of International Gray Market on Transnational Enterprises
    国际灰市场对跨国经营企业的经济影响分析
    On the Selection of OverseasPersonnel in Transnational Enterprises
    跨国经营企业选派外派人员问题研究
    Therefore, it is necessary to enhance a theoretical research on the gray market to guide transnational enterprises to protect against the attack of the gray market.
    因此,必须加强对灰市场理论的研究,以指导跨国经营企业抵御灰市场的侵扰。
    Based on the modern international economics, and taking the growth of Chinese transnational enterprises in the open market economy as the object of study, the paper analyzes the issues of internalization theoretical model and the effectiveness of the growth behaviour of enterprise internalization.
    本文以现代国际经济学为基础 ,以中国跨国经营企业在开放市场经济条件下如何成长为目的 ,着重对内部化理论模型以及企业内部化成长行为的有效性问题进行了分析 .
    Cultural differences have dual influences on transnational managing, though they can obstruct transnational management, they can promote it, so transnational enterprises must correctly understand cultural differences, fully bring out latent potentialities and advantages of cultural differences to create transnational managing advantages.
    文化差异对跨国经营管理有着双重影响 ,它能成为跨国经营管理的阻抗力 ,更能成为跨国经营管理的推动力 ,所以跨国经营企业应该正确认识文化差异 ,充分发挥文化差异所具有的潜能和优势 ,从而创造出跨国经营优势。
    So transnational enterprises must correctly understand cultural differences, actively apply cultural coordination method to management , establish intercultural corporate culture and carry out intercultural training, thus creating international competitive advantages.
    跨国经营企业应该正确认识文化差异 ,积极运用文化协同方法开展管理活动 ,建立跨文化的企业文化 ,进行跨文化培训 ,从而创造出国际竞争优势。
    Government not only strengthen total plan and policies which can provide convenient environment, but also manage scientifically and guide those transnational enterprises.
    政府既要加强对实施“走出去”战略的总体规划和政策支持,为跨国经营企业创造宽松便利的环境,又要对跨国经营企业进行科学管理和引导。 企业自身也要熟悉、遵循和利用国际规则;
    Fortheir purpose in this regard, transnational enterprises have to consider such problem as occupational suspen-sion of candidates' spouses and necessary assistance in training , reward, and return journey.
    为了获得合适的外派人员,跨国经营企业需要考虑外派人员的随行配偶的职业中断问题,还需要在培训、报酬和归国问题上提供支持。
    New changes appear in the market environment and international marketing channels in the conditions of knowledge-based economy. The awareness of these new changes may improve the channels and tactics of the transnational management thereby helping transnational enterprises realize the strategic goal of "going out" .
    在知识经济条件下,市 场环境和国际营销渠道出现了新的变化,把握这些新变化并改进我国企业跨国经营的渠道策略,有利于 跨国经营企业实现“走出去”战略目标。
    <Abstrcat>Being an operation method by which the firm can expand its activity fields without scale inflation, international strategic alliance is the co-operation relation or arrangement established to accomplish strategic objects by transnational enterprises and is also regarded as the most important organizational innovation at the end of 20th century, and from recent years, development in international strategic alliance shows new character and trend.
    国际战略联盟是跨国经营企业为了实现战略目标所建立的合作关系,是企业可以扩大经营范围而不扩大企业规模的一种经营方法,近年来,国际战略联盟的发展呈现出新的特点和趋势。
 

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