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创作
    On the Writing of English News Headline from Relevance Theory
    从关联理论看英语新闻标题创作
    This article is started with analysing from the news title compared with advertising language , regard newspaper news and level advertisement as the media of studying , and studyied with discipline theory of learning just like journalism , dissemination , advertisement , linguistics and language etc. as the foundation stone , relatively analyse newspaper news title and advertising language’s similarities and differences of respects about characteristic , function , writing principle , artistic technique , using of speech figure .
    本文拟从新闻标题和广告语比较研究的角度入手,以报纸新闻和平面广告为研究媒介,以新闻学、传播学、广告学、语言学和语用学等学科理论为基石,比较研究报纸新闻标题和平面广告语的特色、功能、制作原则、创作技巧、语言修辞等方面的异同。
    Owing to restrict of science and technology in itself,whever form or content of the writing of scientific and technical article,basic principles of its writing are different from news writing and literature writing.
    由于科学技术本身的制约,科技写作不论形式和内容,其基本写作准则,均不同于新闻写作或文艺创作.
    Consciously applying aesthetics principles to scientific article editing and composing helps stretch imaginal thinking, benefit from methods and means of artistic creation, and create writing excellent both in words and logic.
    在科学论文编撰中自觉运用美学规律可以拓展人们的形象思维 ,借鉴艺术创作的手段和方法 ,创造出文理俱佳的上乘之作
    In order to raise creative and writing levels of scientific and technological workers, perfect their knowledge structure, and according to the problems in contributing scientific and technological treatises, the paper expounds that it is necessary for the authors of treatises to relearn the moral education, the selecting of a title for a treatise, the standardization and laws and regulations as well as political nature and maintaining secrecy.
    为提高科技工作者的科研创作及写作水平 ,完善其知识结构 ,针对目前科技论文投稿中的若干问题 ,从科技道德教育、论文选题、科技论文的标准化、规范化、著作权、新闻出版的法令、法规及政治性、保密性等方面进行了阐述 ,强调作者再学习的必要性
    The process of editing is a process of more careful recreation by the editor according to the author's writing style as well as his thread of thought.
    编辑过程是编辑通过对作品的分析研究,按照作者的思维脉络和风格特点对作品进行深加工的创作过程。
    By linking his ideal in literary creation to his ideal in compiling , he humanizes and impersonates the "ideal" in his editing-publishing pursuits and puts congnition and aspiration through the whole spiritual product-manufacture process of writing, editing, publishing and issuing.
    他把创作理想延续至编辑出版理想,赋予编辑出版活动人性化人格化“理想”,将理念和理想贯通于创作、编辑、出版、发行整个精神产品生产的过程。
 

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