Driven by both severe media competition and specific needs of audience, born the midnight TV news programs, whose appearance not only reinforces the communication function of TV news, but also satisfies special request of audience at midnight period, and makes the media close to audiences, finally, opening a new golden time of news program.
Faced with the rapid growth of economic situation, complicated social circumstance and irreversible globalization tendency, the media must self- consciously exert the tradition of “make the past serve the present”, and reexamined the contemporary value of confucianists' communication function thoughts so as to build the communication function with Chinese characteristic.
The political communicative function of the letter column is as fellow: Firstly,providing public space for the interaction between the editor and reader and realizing the true union of the press and mass;
The early editors have already begun to make use of the spreading function of the periodical,and transmiting to public with the ideas of "Save the Nation with Science" and management theories and methods.
Our results suggest that in at least some plant bugs the male metathoracic scent gland esters have a natural communicative function as anti-sex pheromones, probably to interrupt further mating attempts by other males.
The communicative function of some agonistic behaviour patterns in squirrel monkeys: The relevance of social context
The aim of this paper is to reveal how the context of a behavioural event-expressed in terms of the participating animals-has an influence on its communicative function.
To investigate the ecophysiological and communicative function of various click types from male sperm whales in a high-latitude habitat, we deployed a large-aperture array of calibrated hydrophones off northern Norway (N69, E15).
A possible communicative function of the system is discussed.