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   品牌营销 在 新闻与传媒 分类中 的翻译结果: 查询用时:0.173秒
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品牌营销
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  brand marketing
    Research on the Brand Marketing of Southen Weekend
    《南方周末》品牌营销研究
短句来源
    This part also probes into the characters of media products and the brand strategies by the means of analyzing brand management, market location, and brand marketing etc.
    在产品方式中研究了传媒企业的的品牌经营、产品创意以及定位策略; 在营销方式中,从品牌营销、渠道轰炸、策略营销三个方面探讨了西方传媒集团的营销战略。
短句来源
    To make the thesis more representative, a case study is conducted on the three major financial newspapers in China: The 21st Century Economic Report, The Economic Observer, and China Business. The theory of brand marketing is employed to analyze the three newspapers' success, aiming to outline the successful way in which a newspaper's brand is constructed and managed.
    为使论述具有典型性,本文主要选择目前平面财经媒体中具有代表性的《21世纪经济报道》、《经济观察报》、《中国经营报》等三份报纸作为案例进行研究,结合品牌营销理论总结其成功经验,对报业品牌的经营之道整理出一个清晰完整的思路。
短句来源
    Brand positioning makes brand marketing and promotion.
    品牌定位决定品牌营销和推广。
短句来源
    After probing into the brand positioning tactics of the South Weekend in detail, this article induces and comments the brand marketing and promotion tactics of the newspaper. Some characteristic measures among them can be used for reference as the general experience of media brand construction.
    在详细探讨《南方周末》品牌定位策略的基础上,本文对该报的品牌营销和推广策略也作了一定的归纳和评论,其中的一些特色措施可以作为媒体品牌建设的一般性经验为其他媒体所借鉴。
短句来源
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  the brand marketing
    Research on the Brand Marketing of Southen Weekend
    《南方周末》品牌营销研究
短句来源
    After probing into the brand positioning tactics of the South Weekend in detail, this article induces and comments the brand marketing and promotion tactics of the newspaper. Some characteristic measures among them can be used for reference as the general experience of media brand construction.
    在详细探讨《南方周末》品牌定位策略的基础上,本文对该报的品牌营销和推广策略也作了一定的归纳和评论,其中的一些特色措施可以作为媒体品牌建设的一般性经验为其他媒体所借鉴。
短句来源
    Started with the introduction of the Brand Marketing Theory, the author reviews the development of the media brand marketing .
    在界定基本概念后,重点梳理了我国媒介品牌营销的发展历程。
短句来源
    And then an analysis would be taken on the grand environment of the brand marketing strategy of the Southern Weekend so as to find the political, economic, social and technological influence behind its marketing measures.
    第二部分分析南方周末品牌营销的宏观环境,指出南方周末实施品牌战略是政治、经济、社会、技术诸因素共同作用的结果。
短句来源
    In the third part, the author specifies the brand marketing measures of the Southern Weekend. Last but not least, there are some mistakes in the measures which should be taken much attention.
    第三部分探讨南方周末的品牌营销策略,最后分析南方周末品牌营销的误区。
短句来源
  “品牌营销”译为未确定词的双语例句
    The Marketing Strategy Research of Newspaper's Brand in the City
    都市报品牌营销战略研究
短句来源
    VANGUARD OF CHINESE (?) INDU STRY:DISCUSSIONS ON THE MARKETING OF BEST (?)PROGRAMS IN SHANGHAI,1999
    中国电视突围上海——’99上海电视媒体品牌营销研讨会后记
短句来源
    Unique Marketing of “Channel” Brand
    东南卫视:个性“海峡”品牌营销
短句来源
    Research on the Strategies of the Brand Management of Tianjin Newspaper Group
    天津日报报业集团品牌营销战略研究
短句来源
    The Study on the Brand Strategy of the Marketing of the Korean Teleplay
    从《大长今》看韩剧的品牌营销之道
短句来源
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  brand marketing
A division head of Brand Marketing ensures consistency in marketing communications activities across ITL's various brands and functional areas.
      
Brand marketing depends on commercial considerations as well as culture and tradition.
      
Consequences are the key component to an effective brand marketing platform.
      
Fixed costs are fixed equipment, design and development, and costs for brand marketing.
      
Hence brand marketing investment is conceptually analogous to buying a call option.
      
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Now it is an age in which publicity owns its special position and properties because of a global economy, knowledge economy, peace and development. Thus publicity has the following tendencies: expanding its significance, being close to social practice, being divided into many branches, increasing its original study, focusing on mediums, a new scope of political publicity, advertisement, public relationships toward oneness and brand publicity.

经济的全球化、社会的信息化、知识的创新性,构成了当今时代的主潮。在这样一个以“创新—传播”互动为木质的时代,既体现时代特征又横跨人类各种实践活动的传播学则凸现出如下特殊地位:其一,经济全球化是以全球性传播为具体体现方式,使得传播学成为必然的武器;其二,知识经济呼唤知识创新,而知识的创新则越来越依赖信息的传播;其三,和平与发展的时代使命,离不开传播这一根本途径。这种特殊地位使我国传播学科的发展呈现如下趋势:传播学的外延继续扩大;其研究更加贴近社会实践并形成诸多分支学科;原创性研究力度逐渐加大、大众传播的研究重点集中于媒介研究;政治传播拓展为我国传播学研究的崭新空间;广告学、公共关系的研究走向整合性的品牌营销传播。

From the analysis of the civil prestigious media brand -《Titan Sports》and VIACOM-the world second largest media group, this thesis put forward the nuclear points of the construction of media brand .By linking the update theory of marketing and communication and the features of media themselves, the writer brought about some constructive ideas on how to construct a powerful and lasting media brand. At last, the writer listed three main nuclear points: first, lay foundation for brand; second, the founding of managing...

From the analysis of the civil prestigious media brand -《Titan Sports》and VIACOM-the world second largest media group, this thesis put forward the nuclear points of the construction of media brand .By linking the update theory of marketing and communication and the features of media themselves, the writer brought about some constructive ideas on how to construct a powerful and lasting media brand. At last, the writer listed three main nuclear points: first, lay foundation for brand; second, the founding of managing idea; third, attach importance to brand marketing and brand package.

本文在分析国内知名媒介品牌《体坛周报》以及全球第二大传媒集团VIACOM的基础上,提出建构媒介品牌的三大核心要指:确立媒介品牌基石,媒介品牌经营理念的形成,注重媒介品牌营销和整体包装。

VIS is namely the Visual Identity system,is a part that plays a most important role in CIS.It could make visual identity marks disseminate widely and directly by translating abstract content into concrete sign.The scientific visual identity system is a fast and convenient way to build up the enterprises′ popularity and mould the enterprises′ images,and promote brand marketing.

Visual Identity System为视觉识别系统,是CIS系统中具有传播力和感染力的部分。它将CI的非可视内容转化为静态的视觉识别符号,以丰富多样的应用形式在最为广泛的层面上进行直接的传播。应用科学的视觉识别系统,是传播企业经营理念,建立企业知名度和塑造企业形象、品牌营销的快速便捷之途。

 
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