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报业大战
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     These competitions began in big cities, resulting in the wave of popularization in news reporting, with news of every conceivable kind from various media to cater to and entertain the common people.
     从挑起各地报业大战的都市报始,媒体新闻开始了“世俗化”浪潮,大众化、娱乐性的新闻占据了大小媒体的版面和时段。
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     Battle Chess Enhanced CD-ROM
     《国际象棋大战
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     Strong Market Competition of Oral Liquids in China
     中国口服液大战
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     Newspaper Crisis Management
     报业危机管理
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     Thinking on Newspaper' s Crisis
     报业危机的思考
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     These competitions began in big cities, resulting in the wave of popularization in news reporting, with news of every conceivable kind from various media to cater to and entertain the common people.
     从挑起各地报业大战的都市报始,媒体新闻开始了“世俗化”浪潮,大众化、娱乐性的新闻占据了大小媒体的版面和时段。
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In recent years , the competition among newspapers and broadcaster's pursuit of rating have become fierce and turned the media industry into a trade caught in a heated situation. The competition among periodicals is as intense as in newspaper and broadcast industry .As a paper_run periodical, the Readers came to the fore out of numerous periodicals including the ones of the same kind and non_paper_run periodicals which have superiority in reformation.Thus its successful experience can be used for reference.This...

In recent years , the competition among newspapers and broadcaster's pursuit of rating have become fierce and turned the media industry into a trade caught in a heated situation. The competition among periodicals is as intense as in newspaper and broadcast industry .As a paper_run periodical, the Readers came to the fore out of numerous periodicals including the ones of the same kind and non_paper_run periodicals which have superiority in reformation.Thus its successful experience can be used for reference.This article analyses its strategic thinking beyond professional editing from the following aspects:leading thinking, brand_establi shing thinking,marketing thinking and service_providing thinking,and it explores how they produce promotive effect on the development of periodicals.

近年来 ,“报业大战”、“收视率争夺战”的烽烟在我国传媒业市场上滚滚涌起。国内期刊间的竞争之激烈也不亚于报业与广电业 ,作为社办期刊的《读者》 ,在与众多的拥有改革优势的非社办期刊及其他社办期刊的竞争中 ,脱颖而出 ,其成功有着典型的借鉴意义。本文从分析《读者》的编外意识入手 ,特别是对其“编外意识”的三个方面———超前意识、品牌意识、市场意识及服务意识在期刊发展中的促进作用 ,作了一定的探讨

 
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