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受众现实
相关语句
  audience reality
     Among them the media reality and the audience reality are the two important issues of the study of frame theory in diffusion studies.
     其中 ,从媒介现实到受众现实是传播学的框架理论研究的重要课题。
短句来源
  subjective reality
     From the News Media Reality to Subjective Reality
     从媒介现实到受众现实
短句来源
     In this day people live in three different kinds of reality because of rapid development of mass media, and from media reality to subjective reality bccomes an important question for the study of mass communication.
     现代传媒的高度发展使人们生活在三种不同的现实之中,其中从媒介现实到受众现实是传播学研究的重要课题。
短句来源
     From media reality to subjective reality because an important question for the mass communication.
     从媒介现实到受众现实是传播学的框架理论研究的重要课题。
短句来源
  audience ' s reality
     From Media Reality to Audience's Reality:Seen from Frame Theory Domestic Media's SARS' Report
     从媒介现实到受众现实——从框架理论看国内媒体“非典型肺炎”报道
短句来源
  “受众现实”译为未确定词的双语例句
     From Media Reality to Subjective Reality
     从媒介现实到受众现实——从框架理论看电视报道我驻南使馆被炸事件
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      subjective reality
    The social construction and subjective reality of activity settings: Implications for community psychology
          
    It is shown how an objective theory of an essentially subjective reality can be set up using an appropriately weighted probability measure on the relevant set of Hilbert subspaces.
          
    Existential dialectics aims at fusing intra-personal, subjective reality with transubjective, social one, with the aid of face to face encounters with others.
          
    A statement on the researcher's ontological assumptions about subjective reality, lived experience and unconscious processes is presented also.
          
    From their experiments, they concluded that by manipulating the variables of physical world, designers can create the desired subjective reality.
          
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    In this day people live in three different kinds of reality because of rapid development of mass media, and from media reality to subjective reality bccomes an important question for the study of mass communication. Framing Analysis which came into being in 1980?s has been taken seriously in recent years, and it sets up a new research paradigm for studying relation between mass media and public opinion. This thesis takes that the domestic...

    In this day people live in three different kinds of reality because of rapid development of mass media, and from media reality to subjective reality bccomes an important question for the study of mass communication. Framing Analysis which came into being in 1980?s has been taken seriously in recent years, and it sets up a new research paradigm for studying relation between mass media and public opinion. This thesis takes that the domestic media report NATO bombing Chinese embassy as a case for researching theme. At first, we make content analysis to CCTV, OTV and OTV?s reporting, aiming to understand different Televisions’ news framing. Then, we make a telephone interview to find out what is audience framing. At last, we compare news framing with audience framing to confirm our assume offered in advance: when news media report a particular event in the objective reality, they will present a particular part of the event invariably when the audience read or listen to the reports of the news media, they will apear a certian inclination according to their former experience, then it will form unanimity, consultation and antagonism between the media framing and the audience framing, realizing transfermation and interaction between the three kinds of reality.

    现代传媒的高度发展使人们生活在三种不同的现实之中,其中从媒介现实到受众现实是传播学研究的重要课题。自80 年代兴起的框架研究近年来在国外已广受重视,为研究媒体与舆论关系建立了一个新典范。本文选择国内媒体报道北约轰炸我驻南使馆事件为个案研讨主题,首先对中央电视台、上海电视台、上海东方电视台三家电视台的相关报道进行内容分析,以探究各电视台的新闻框架。随后,我们又进行了电话问卷调查,试图了解公众团体接收媒体报道的特殊框架为何。最后通过比较新闻框架与受众框架,证实了我们的预先假设:新闻媒体在反映客观现实的特定事件时,会固定呈现此一事件的特殊部分;受众在阅听新闻媒介报道时,也会依照过去经验表现出一定的面向,从而形成媒介框架与受众框架的趋同、协商或对立,实现三种现实间的转换与互动。

    The paper has analysed the use of advertisement media at the present time,and the practical facts of advertisement accepter.It mainly brings forword that media choosing of products advertisement is not decided by simple working experience, but by many factors including commodity characteristics, advertising expression characteristics, target consumer, and competitive strategy, etc.. Therefore, better communication effects should be based on systematic thinking in selections of media and syncretizing these factors...

    The paper has analysed the use of advertisement media at the present time,and the practical facts of advertisement accepter.It mainly brings forword that media choosing of products advertisement is not decided by simple working experience, but by many factors including commodity characteristics, advertising expression characteristics, target consumer, and competitive strategy, etc.. Therefore, better communication effects should be based on systematic thinking in selections of media and syncretizing these factors strategically.

    通过对目前产品广告媒体的运用、以及广告受众的现实情况的分析 ,提出产品选择何种广告媒体并非受简单的作业经验所决定 ,而是要受包括商品特性、广告诉求特性、目标消费者、竞争策略等多种因素的影响 ,因此必须有系统的设计思想 ,策略性的从整体上加以把握 ,才能达到较佳的传播效果

    The speedy development of the modern media causes people to live in three different realities. Among them the media reality and the audience reality are the two important issues of the study of frame theory in diffusion studies. The present paper chooses some domestic media reports on SARS to study the news framework, and, at the same time, analyzes the receiving framework of the audience by reviewing the gossip and the stability situation of society and the public feeling in different periods. Through the comparison...

    The speedy development of the modern media causes people to live in three different realities. Among them the media reality and the audience reality are the two important issues of the study of frame theory in diffusion studies. The present paper chooses some domestic media reports on SARS to study the news framework, and, at the same time, analyzes the receiving framework of the audience by reviewing the gossip and the stability situation of society and the public feeling in different periods. Through the comparison of the two, the paper manages to demonstrate a pre supposition of theory: while reflecting objective reality, news media will obviously expose the special parts of the event basing on a certain framework; and while receiving the reports of media, the audience will also make choice, thus causing the assimilating, negotiating and conflicting between the media framework and the audience framework. Consequently, the three realities interchanges and interacts with each other.

    现代传媒的高速发展使人们生活在三种不同的现实之中。其中 ,从媒介现实到受众现实是传播学的框架理论研究的重要课题。本文选择国内有关媒体对非典型肺炎的报道 ,探讨其新闻框架 ;同时 ,根据每一时期的流言传播、社会人心安定情况 ,分析受众接受框架。通过二者比较 ,证实预先理论假设 :新闻媒体在反映客观现实时 ,会根据一定标准框选、凸显事件的特殊部分 ;受众在接受媒体报道时 ,也会表现出一定选择 ,从而形成媒介框架与受众框架的趋同、协商或对立 ,实现三种现实间的转换与互动。

     
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