How to guide public opinion is a basic problem for news theory workerand journalist ,This essay bases UPOfl the position of the integration of theorywith practice, and analyses the following four questions penetratingly.
According to the condition of China and the Communist Party of China, Mao Zedong formed gradually his own journalistic thought by utilizing and developing Marxist-Leninist journalistic thought, and enriched the treasure-house of Marxist-Leninist journalistic theory.
As an organic part of Deng Xiaoping's theory of building socialism with Chiese characteristics,Deng Xiaoping's journalistic theory,if studied well and applied properly,will surely help our journalistic enterprise to better serve the people,socialism,construction of the two forms of civilization,reform and opening-up and the socialist modernization drive.
It also aims to break the one-to-many relationship between the abstract journalism concept and the real practice so that it can make contributions to journalism theoretical research, the combination of journalism theory with practice, and journalism education.
Then, my thesis achieved own opinions after analyzed developing trend of present journalism theory and the changes of present journalism views or news undertaking views, by combination of microscopic and microcosmic comparing .
The present thesis first analyzes theoretically the feasibility of balancing the two types of interests and then discusses how to make public interests and commercial interests of a news media well balanced from an operative level, more specifically, from a multi-perspective of journalism theory, journalism practice and media management.
Upholding the principle of running newspaper by politicians is a category of theory of journalism and running party organ through entrepreneur management is a category of theory of journalistic management.
QU Qiu_bai's practical experience of early Party newspapers and journals forms a unique theory of journalism and art of news_gathering,which is a precious heritage to us.