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东方时空
相关语句
  “《东方时空》”译为未确定词的双语例句
     A Comparison of the Forms of “60 Minutes” and “Oriental Horizon”
     《60分钟》与《东方时空》节目形态之比较
短句来源
     Reviewing the Phenomenon of Changing Edition Through Brand management
     从品牌经营角度看改版现象——对《东方时空》改版的个案分析
短句来源
     From View of Taking Propagandist as the Center to View of Taking Receiver as the Center
     传者中心论到受者中心论——从《东方时空》看电视新闻受众观念的变化
短句来源
     The Gender Equality Awareness of the Mainstream Media as Seen from the "Oriental Horizon" Program
     从《东方时空》看主流媒介的性别平等意识
短句来源
     Analyzing the Special Features of the Magazine-format Documentary Series 《Oriental Horizon》
     电视新闻杂志《东方时空》特色解析
短句来源
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  相似匹配句对
     The Study of "Common Story of the Eastern Horizen"
     东方时空·百姓故事栏目研究
短句来源
     Cross Space,the Oriental Myth of Baroque Art
     穿越时空巴洛克艺术的东方神话
短句来源
     Analyzing the Special Features of the Magazine-format Documentary Series 《Oriental Horizon》
     电视新闻杂志东方时空特色解析
短句来源
     ORIENTAL SENTIMENT
     东方情怀
短句来源
     The Gender Equality Awareness of the Mainstream Media as Seen from the "Oriental Horizon" Program
     从东方时空看主流媒介的性别平等意识
短句来源
查询“《东方时空》”译词为用户自定义的双语例句

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At the turn of the millennium, there are some bustling with activities of changing edition in many broadcasting and TV stations, and now all stay calm. The article tries to review the phenomenon from the angle of brand management, through the case study of The Oriental Horizon. The results of the study are cited below. After its alteration, there are three changes. First, the brand image is obscure; second, the brand character loses its distinction; third, the structure of brand system needs to be optimized...

At the turn of the millennium, there are some bustling with activities of changing edition in many broadcasting and TV stations, and now all stay calm. The article tries to review the phenomenon from the angle of brand management, through the case study of The Oriental Horizon. The results of the study are cited below. After its alteration, there are three changes. First, the brand image is obscure; second, the brand character loses its distinction; third, the structure of brand system needs to be optimized further. So we can conclude that during the changing edition, the concept that the brand is product must be held at first; secondly, the strategy of brand extension should be used cautiously.

千年之交 ,广电节目改版热闹一时 ,现在已尘埃落定。文章试从品牌经营角度 ,以《东方时空》为个案 ,对这一现象进行透视。分析中发现 :改版后的《东方时空》 ,一、品牌形象模糊 ,二、品牌个性失去鲜明性 ,三、品牌系统结构有待进一步优化。由此 ,可得出这样的结论 :在改版过程中 ,首先 ,必须树立“品牌就是产品”的观念 ;其次 ,要慎用品牌延伸策略

Since the Reform and Opening Up,the structural change of Chinese TV news broadcast has been divided into three periods:CCTV News,which combining the propaganda of the Party's specific policies with news broadcasting carries forward the traditions of the Party's newspaper and broadcasting news.With the news programs such as News at Noon,Evening News and Sport News came on the scene successively the role of TV news had changed from propaganda to news broadcasting.The appearance of the new programs such as Oriental...

Since the Reform and Opening Up,the structural change of Chinese TV news broadcast has been divided into three periods:CCTV News,which combining the propaganda of the Party's specific policies with news broadcasting carries forward the traditions of the Party's newspaper and broadcasting news.With the news programs such as News at Noon,Evening News and Sport News came on the scene successively the role of TV news had changed from propaganda to news broadcasting.The appearance of the new programs such as Oriental Horizon and News Probe mark the formation of a new broadcasting pattern with information transmission as its main body and potential propaganda as its focus.A unitary structure of disseminator's standard has been changed into a mutually supply and exchanged disseminator/acceptor's dualistic structure.

改革开放以来 ,我国电视新闻的结构转型主要经历了三个阶段 :《新闻联播》承继了党报与广播新闻的传统 ,融政治宣传与信息播报于一体 ,兼具政治价值和信息价值 ;《午间新闻》、《晚间新闻》、《体育新闻》等栏目的相继出台 ,使新闻报道视阈不断拓宽 ,信息比重日益加大 ,传统的新闻传播模式与新闻结构受到冲击 ;而《东方时空》、《新闻调查》、《现在播报》等栏目的涌现 ,则不仅标志着一种“用事实说话” ,以事实为主体 ,将直接的意识形态宣传转变为潜移默化心理影响的新型新闻模式的确立 ,也意味着电视新闻传播已从过去相对单向、一元的“传者本位”结构 ,转变为互动、互补的“传者 /受众本位”的二元结构

In China, the social role of propagandist has gone through change from planned economy to market economy, from taking propagandist as the center to taking receiver as the center. CCTV "East Space-time" carry on successful exploration.

在我国传播者的社会角色也经历了从计划经济时代向市场经济时代的转换 ,其强制化、权威化的特点逐渐减弱 ,服务特点逐渐加强 ,走的也是一个从“传者中心”到受者中心的路子 ,到九十年代后 ,大量在传播活动中的经验和教训让人们逐渐认识到受众不仅仅是服务对象 ,它也是接受主体。而且 ,应该是一种传播活动能否实现的最关键的环节。中央电视台《东方时空》节目对此进行了成功地探索

 
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