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  college english teaching
For most conventional English teaching, especially in s college English teaching, teachers consider a as the final goal of teaching.
      


The paper analyses the necessity of intercultural training conducted by transnational corporations to their managing personnels by means of some cases of transnational operations of corporations.It points out that college English teaching should train intercultural communicative competence of students and also discusses the concerning problems in the teaching process.

笔者结合跨国公司跨国经营成败的实例 ,分析了跨国公司对其海外经营人员进行跨文化培训的必要性 ,强调大学英语教学应该培养学生跨文化交际的能力 ,并探讨了在实施跨文化教学过程中应注意的问题。

From the angle of intercultural communication,language and culture are closely reated.The paper discusses the relationship between language and culture,the influence of cultural differences on College English teaching,and the need for cultural teaching in college English teaching.

从跨文化交际的角度看 ,语言与文化有着密切的联系 ,中英文化差异影响着大学英语教学 ,因此 ,在大学英语教学中必须进行文化教学 ,以提高语言的可接受性。

Intercultural awareness refers to a language learner's way of thinking, judgment and sensitivity to cultural differences in intercultural communication. Culture is the core of intercultural communication research, and values are the core of culture. After defining culture and intercultural awareness, this paper makes a tentative study of the goal and tasks of fostering learners' cultural awareness by imparting cultural knowledge of daily communication and values in college English teaching. It states from a...

Intercultural awareness refers to a language learner's way of thinking, judgment and sensitivity to cultural differences in intercultural communication. Culture is the core of intercultural communication research, and values are the core of culture. After defining culture and intercultural awareness, this paper makes a tentative study of the goal and tasks of fostering learners' cultural awareness by imparting cultural knowledge of daily communication and values in college English teaching. It states from a theoretical perspective the significance of passing on to the learners such cultural knowledge as values and thinking mode in fostering their intercultural awareness so that they can avoid pragmatic errors in intercultural communication. It also illustrates with examples that we need carry out promptly the research into fostering intercultural awareness. The paper finishes with a proposal of some methods of fostering intercultural awareness.

跨文化意识指的是外语学习者在跨文化交际中所特有的思维方式、判断能力以及对交际过程中不同文化因素的敏感性。文化是跨文化交际研究的核心,而文化的核心是价值观念。本文结合大学英语教学阐述了跨文化意识和文化的概念;论述构建跨文化意识的目标、任务和教学交际文化及知识文化对构建跨文化意识的意义;初步阐述了价值观念、思维模式等知识文化因素对构建跨文化意识、避免跨文化交际中的语用失误起着决定性作用;结合实例分析后指出,我国跨文化意识构建的研究和教学亟待加强。最后,文章就构建跨文化意识提出了尝试性的做法。

 
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