Masses consumer goods advertise at popular newspaper generally, automobile , cosmetics goods should act as the advertisement at the specialized newspaper too, direct against centralized consumers.
Under the circumstance that comprehensive newspapers are relatively exceeding what is needed now,a great number of specialized newspapers compete to occupy the space outside the market of comprehensive and popularized newspapers,finding out themselves's market of subdivision ,tracking the road of specialization. They take the place of vicious competition such as price war and so on by extraordinary quality competition and develop very well, obtaining both good social and economic benefit.
The result of the analysis has been compared with the "events" as recorded by "El Pais" a very popular newspaper, during the same 10 year period and with a set of specific articles devoted to the Spanish political transition.