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绿色消费者
相关语句
  green consumer
     A Study about Life Style Characteristics of Green Consumer
     对绿色消费者生活方式特征的研究
短句来源
     It also probes into the green consumer behavior and its construction, and builds the green requirement function, analysis the factors affecting the consumer behavior.
     同时还分析了绿色消费群体以及绿色消费现状; 并建立了绿色需求函数,找出了影响绿色消费者购买行为的若干因素,进一步指出企业成功实施绿色营销获得最大收益的关键所在;
短句来源
     Thesis based on the basic concept and theory of game theory and green marketing and synthetically use the theory and means of many subject open out the common theory and rule of game theory and green marketing, and carry through the consumer behavior analysis of green marketing, and indicate that green consumer character is a complicated whole . It include population and society economic factor character, culture factor character, individuality psychology factor character, attitude character, residence character and carry through the enterprise behavior analysis of green marketing .
     本论文根据博弈论和绿色营销的基本概念和基本原理,综合运用多学科理论和方法,揭示了博弈论和绿色营销的一般原理和规律,进行了绿色营销中的消费者行为分析,指出绿色消费者特征是个复杂的整体,它包括人口和社会经济因素特征、文化因素特征、个性心理因素特征、态度特征、居住地特征;
短句来源
     According to the character of green consumer, star hotel are fit for carrying out green marketing strategy including mix strategy: product strategy, price strategy, place strategy and promotion strategy.
     根据绿色消费者的特征和我国饭店业绿色消费意识不足的现状,提出我国饭店业应立足于加强饭店业消费者的绿色意识,并在此基础上提出了引导绿色消费,培育绿色消费意识的策略; 同时契合饭店业实际情况,提出了饭店业结合市场营销4p理论的绿色营销组合策略:产品策略、价格策略、渠道策略、促销策略。
短句来源
     We conduct an exploratory study about green consumer in terms of Life Style, to gain the knowledge about Chinese green consumers and help Chinese marketers to do better green marketing communications.
     本文试图从生活方式方面进行探索,以获得对中国绿色消费者的一些认识,帮助中国营销者更好地进行绿色营销沟通。
短句来源
  green consumers
     We conduct an exploratory study about green consumer in terms of Life Style, to gain the knowledge about Chinese green consumers and help Chinese marketers to do better green marketing communications.
     本文试图从生活方式方面进行探索,以获得对中国绿色消费者的一些认识,帮助中国营销者更好地进行绿色营销沟通。
短句来源
     This paper draws the conclusion, by analyzing the pricing of green products according to Hotelling model, that the optimum pricing of green products is positively related to the production cost of basic effects, the green utility quotiety of the consumers, and the number of green consumers in present market.
     利用Hotelling模型对绿色产品的定价进行了相应的分析 ,得到“绿色产品的最优定价与提供具有基本效用的生产成本呈正相关的关系 ,与消费者的绿色效用系数呈正相关的关系 ,与市场中存在的绿色消费者人数呈正相关关系”的结论。
短句来源
  “绿色消费者”译为未确定词的双语例句
     The Blog of "A Green Customer"
     “绿色消费者”日志
短句来源
     The reasons are the overcome of uncertainty, the reflection of justice and rectification of “who pollutes is responsible for the pollution”.
     首先,借桑巴特与韦伯之争,描述了绿色消费者运动在西方世界的兴起,阐述了消费者运动与环保运动交汇所带来的制度创新;
短句来源
     In the condition of green food industries developing rapidly and the market expanding constantly, it is of much very important to use marketing theory to solves the Hunan agricultural product constitutive property relatively too much and to direct green marketing for the development of green food in Hunan province.
     本论文通过分析绿色食品营销的基本概念和基本理论,对消费者绿色消费的心理和行为展开了较为深入的实证分析,在对绿色消费者进行分类和特征描述的基础上,以消费者绿色消费的特征作为切入点,确定了湖南省绿色食品营销市场细分与定位,重点分析了湖南省绿色食品营销策略的选择,最后结合实证分析从政府和企业提出了推动湖南省绿色食品发展应采取的对策。
短句来源
     Furthermore, adopting investigation analysis, statistic analysis, qualitative analysis, the paper analyze the social and psychological factor which influenced tourism consumer.
     本文通过采用调查分析法、统计分析法、定性分析法等研究方法,分析了影响当前饭店业绿色消费者的社会因素和心理因素;
短句来源
     However, the goals are realized by a structured questionnaire which is designed aiming at green food consumers in Wuhan City and making overall investigations on manufacturers and consumers and statistically analyzing the related data that collected, which is based on the development summary of our country's green food marketing and the Theories of green food consumer's behavior.
     而这些目标的实现,则是在分析我国绿色食品营销概况和绿色消费者行为研究理论的基础上,通过针对武汉市绿色食品的一般消费者,设计一整套结构性问卷,并进行厂商和消费者访谈以及全面调查,从而收集到相关数据资料并对其进行统计分析来完成的。
短句来源
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  green consumer
Applying Ethical Concepts to the Study of "Green" Consumer Behavior: An Analysis of Chinese Consumers' Intentions to Bring their
      
A psychographic profile of the green consumer defines variables directly related to purchase behavior.
      
Buyer characteristics of the green consumer and their implications for advertising strategy.
      
Books such as the Green Consumer's Guide provide one anchor, but since 1990 environmental labels have become increasingly important.
      
From 1990-1992, the author directed the OECD program on the Green Consumer and authored the first book on environmental labeling programs.
      
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  green consumers
Environmental regulatory enforcement with "green" consumers
      
A counter-argument is that firms have an incentive to make environmental investments in an attempt to attract "green" consumers and investors, hence gaining competitive advantage over their rivals.
      
"Green" consumers value the physical and environmental attributes of the good they purchase while "brown" consumers only value the physical attributes.
      
This article considers the way "green consumers" are constructed - or performed - in studies on consumer environmentalism aiming to inform policy makers.
      
A number of green consumers of both developed and developing countries are increasing overtime.
      
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Green trade has become an irresistible trend of the international trade. Every country of the world especially the developed country has widely adapted environmental protection measures relating to trade. It has affected the market entrance and competition of China's foreign trade. Under this condition, it has many countermeasures to expand international trade from macro anger. The outstanding three points include protecting China's right in the international cooperation, developing green economy and green consumer...

Green trade has become an irresistible trend of the international trade. Every country of the world especially the developed country has widely adapted environmental protection measures relating to trade. It has affected the market entrance and competition of China's foreign trade. Under this condition, it has many countermeasures to expand international trade from macro anger. The outstanding three points include protecting China's right in the international cooperation, developing green economy and green consumer and raising international competitiveness through making the structure of export product green

绿色贸易已成为国际贸易领域势不可挡的趋势 ,世界各国特别是发达国家广泛采取了与贸易有关的环保措施 ,影响中国对外贸易中的市场准入和竞争力。在此背景下拓展对外贸易 ,从宏观上看可有多种举措 ,突出的三点包括 :国际合作中维护中国的权益、培育绿色经济和绿色消费者、通过出口产品结构绿色化提高国际竞争力。

With the environmental protection era having set in, green hotels are developing rather rapidly for the food and beverage industry all over the world. As to the construction of green hotels in our country, it can make great strides forwards only in case we work well in the following aspects: changing concepts, laying stress on the cultural construction of an enterprise, cultivating green working staff and green consumers, providing green service and exercising corresponding five principles.

随着环保时代的到来,绿色饭店在国际餐饮业的发展极其迅猛,我国的绿色饭店建设只有从转变观念、注重企业文化建设、培养绿色员工及绿色消费者、提供绿色服务、实施相关的五个原则等方面做好工作,才会有长足的发展。

The surge of green consumption makes many researchers pay their attention to green marketing, especially in the early 1990s. Many papers proved it is difficult to make demographics characters as segmentation variables to green market. We conduct an exploratory study about green consumer in terms of Life Style, to gain the knowledge about Chinese green consumers and help Chinese marketers to do better green marketing communications. Firstly we review the literatures about green marketing, green consumer and Life...

The surge of green consumption makes many researchers pay their attention to green marketing, especially in the early 1990s. Many papers proved it is difficult to make demographics characters as segmentation variables to green market. We conduct an exploratory study about green consumer in terms of Life Style, to gain the knowledge about Chinese green consumers and help Chinese marketers to do better green marketing communications. Firstly we review the literatures about green marketing, green consumer and Life Style. Then we introduce the research method and data analysis. At last we discuss the conclusion, implication and limitation.

绿色消费热的兴起使得国外众多学者开始关注绿色营销,尤其是上世纪90年代的前半期,众多文献对绿色营销涉及的各方面进行深入了研究。国外许多研究证明人口统计特征难以作为绿色消费者的市场细分变量。本文试图从生活方式方面进行探索,以获得对中国绿色消费者的一些认识,帮助中国营销者更好地进行绿色营销沟通。本文首先对有关绿色营销、绿色消费者和生活方式等的文献进行回顾,然后介绍了研究方法和数据分析,最后对结论及其意义和研究局限进行讨论。

 
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