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渠道权力结构
相关语句
  channel power structure
     Excessive Asymmetry of Marketing Channel Power Structure and Power Invalidation——Research Based on the Agricultural Product Distribution Channel
     渠道权力结构的过度倾斜与权力失效——基于农产品营销渠道的研究
短句来源
     Based on this assumption,this article studies the impact of product substitutability and channel power structure on equilibrium results of manufacturers and retailer,and comparison with the model of "double direction" is given at the end.
     基于这样的假设,本文探讨了产品替代度、渠道权力结构对生产商、零售商均衡结果的影响作用,并在最后与以前的替代度“双向”模型进行了比较、讨论。
短句来源
     The author studies the problems of excessive asymmetry of channel power structure and power invalidation through the research on the agricultural product distribution channel in China.
     本文通过对中国农产品营销渠道的考察,发现了渠道权力结构的过度倾斜与权力的失效问题。
短句来源
     The author points out that there is a hidden proposition under the channel power structure theory,that is,the scale and strength of the two channel members in a rational channel relationship should be symmetrical or at least not too asymmetrical.
     作者认为,在渠道权力结构理论背后存在着一个隐含命题,即渠道关系双方的规模与实力应当是对等的,或者二者之间的反差在一个合理的区间内。
短句来源
  “渠道权力结构”译为未确定词的双语例句
     Marketing Channels of Agricultural Products: Force Structure and Organization System
     农产品流通渠道:权力结构与组织体系的构建
短句来源
     Power Structure and the Choice of Power Strategies in Marketing Channels
     渠道权力结构与权力战略选择
短句来源
     In this paper,based on the assumption that the PS is different,the impacts of product substitutability and different channel power structures on equilibrium results of partners are studied,and the results are compared with those by using previous models.
     基于这样的假设,该文探讨了产品替代度、不同的渠道权力结构对参与各方均衡结果的影响作用,并与以前的替代度相同模型进行了比较、讨论;
短句来源
  相似匹配句对
     Channel Power:Dependence,Structure and Strategies
     渠道权力:依赖、结构与策略
短句来源
     Power Structure and the Choice of Power Strategies in Marketing Channels
     渠道权力结构权力战略选择
短句来源
     the structure of the state power is changing.
     国家权力结构的变化。
短句来源
     the structure of state power is changing.
     国家权力结构的变化。
短句来源
     Marketing Channels of Agricultural Products: Force Structure and Organization System
     农产品流通渠道:权力结构与组织体系的构建
短句来源
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Product substitutability is the key factor to study the competition between manufacturers in distribution channels,and which is supposed to have characteristic of "double direction" in most previous studies.In fact,this assumption only shows a kind of special circumstances in reality,further,"unilateralism" agrees with general situation even more.Based on this assumption,this article studies the impact of product substitutability and channel power structure on equilibrium results of manufacturers and retailer,and...

Product substitutability is the key factor to study the competition between manufacturers in distribution channels,and which is supposed to have characteristic of "double direction" in most previous studies.In fact,this assumption only shows a kind of special circumstances in reality,further,"unilateralism" agrees with general situation even more.Based on this assumption,this article studies the impact of product substitutability and channel power structure on equilibrium results of manufacturers and retailer,and comparison with the model of "double direction" is given at the end.

产品替代度是研究分销渠道中生产商层次竞争的关键因素,以前大量的研究都是假设两个生产商之间产品的替代度具有“双向”性。实际上,这种假设只反映了现实中的一种特殊情况,进一步的,替代度具有“单向”性更符合一般情况。基于这样的假设,本文探讨了产品替代度、渠道权力结构对生产商、零售商均衡结果的影响作用,并在最后与以前的替代度“双向”模型进行了比较、讨论。

This paper is based on the power theories of sociology,and the author deeply researches issues on sources of channel power,structure of channel power and power strategies of channel members.The author considers that channel power is based on the channel member's competence of obtaining and transforming resources.In the view of dependence relationship in the channel,the author classifies the structure of channel power,and on the basis of which channel members can select their power strategies.

本文借鉴西方营销学者渠道权力问题的研究成果,对渠道权力的来源、运行机理、结构以及渠道成员的权力策略等问题进行了较为深入的探讨。本文认为,渠道权力最终来源于渠道成员的资源获得能力和转化能力,并且从渠道成员相互依赖的角度可以对渠道权力的结构进行分类,在此基础上渠道成员可以选择适合的渠道策略。

Product substitutability(PS) is the key issue in studying the competition between manufacturers in distribution channels,and one manufacturer's PS is supposed to be the same with the other's in most previous studies.In fact,the PS is quite different in most cases.In this paper,based on the assumption that the PS is different,the impacts of product substitutability and different channel power structures on equilibrium results of partners are studied,and the results are compared with those by using previous models.An...

Product substitutability(PS) is the key issue in studying the competition between manufacturers in distribution channels,and one manufacturer's PS is supposed to be the same with the other's in most previous studies.In fact,the PS is quite different in most cases.In this paper,based on the assumption that the PS is different,the impacts of product substitutability and different channel power structures on equilibrium results of partners are studied,and the results are compared with those by using previous models.An example is given to illustrate the presented model.

产品替代度是研究分销渠道中生产商层次竞争的关键因素,以前大量的研究都假设2个生产商之间产品的替代度相同,实际上,替代度不同更符合现实情况;基于这样的假设,该文探讨了产品替代度、不同的渠道权力结构对参与各方均衡结果的影响作用,并与以前的替代度相同模型进行了比较、讨论;最后给出一个算例以说明本模型。

 
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