In this paper, the whole technology framework of logistics electromechanical products' NMESS is built based on NMESS' configuration and operation mode, and some key technologies in the framework, such as logistics electromechanical products' networked customization technology, networked item configuration and quotation technology, networked multimedia technology and so on are researched.
After analyzing networked marketing mode and it's key technologies, the paper brings forward a new marketing mode for logistics electromechanical products manufacturing enterprise—Networked Marketing Exploring Supporting System, which is adapted to the characters of logistics electromechanical products' marketing mode. The system's configuration and operation mode are also addressed.
Traditional marketing mode of logistics electromechanical products has weaknesses such as long sale s periods, too many structure levels, complicated channels, and weak abilities in responding to marketing' s demands at large. Based upon the research and implement of information engineering in an enterprise of manufacturing logistics electromechanical products, this paper discusses a new mode to build and realize networked marketing exploiting and support for logistics electromechanical products in the environment of information and Internet.
With the high-speed development of information technology, network technology and modern logistics technology, informationlization has been one of the developing tendencies for modern logistics enterprises.
Currently, informationlization of Logistics Electromechanical Product Manufacturing Enterprises (LEPME) has been researched and applied by many specialists, scholars and technologists all over the world.
Then, function system of LEPME informationlization engineering is designed. It includes Networked Marketing Exploring Supporting System, Networked Cooperative Product Design System, Engineering Designing System, Management information system, Automatic Manufacturing System, etc.
With the development and application of network technology, especially Internet, great changes are happening in marketing competition environment. Nowadays, product design virtually, product sales networked, consumption behavior networked and technical services on-line have already become inevitable trend of marketing competition, and networked marketing exploiting and support become a new mode of marketing. Traditional marketing mode of logistics electromechanical products has weaknesses such as long sale ...