This text request that learn from the sign that related foundation theories that combination/ come together to relate to set out, try to pass the advertisement sign for inside lying, the right modern advertisement information spread to do a deep level of structure for than for completely to study, aim at at the same time nowadays the multi-media ages advertisement traditional medium with new medium the creativity bring up some viewses.
3 the advertisement information spread: Analysis advertise the information's characteristic, advertise information acculturation function that spread, advertise the information spread the inside the advertisement the information with spread the information's comparison with manage characteristics.
This paper firstly points out the status of advertisement in Chinese sci tech periodicals, and then analyzes the four major factors affecting the effect of advertisement information communication with an input output way.
Accordingly, five countermeasures to improve the effect of advertisement information communication of sci tech periodicals are proposed: definitely positioning the periodical, effectively cooperating with advertisers, carefully selecting the advertisement, improving the quality of advertisement and the management accomplishment of the staff in the department.
Efficiency indexes are defined for five web advertising communication activities, and an overall measure of web site efficiency is presented.
Focuses on developing the creative skills necessary for solving advertising communication problems.
Focuses on developing the creative skills necessary for solv ing advertising communication problems.
This editorial should carry the same voice as your company's printed catalog and advertising communication.
It is a very beneficial work to determine the spreading economic effect of advertisement information, but it is only just beginning in our nation now, so this paper try to probe into this question from different angles in advance, underway and afterwards.