|
Utilizing the modern scientific administration to guide the propaganda work of broadcasting and TV is to meet the need of the development of the broadcasting and TV cause in new period. Broadcasting and TV propaganda administration is the core and standpoint of the whole system of broadcasting and TV administration, the basic content of which includes: (1).policy administration;(2).action administration;(3).effectiveness administration. 运用现代管理科学指导广播电视宣传工作 ,是新时期广播电视事业发展的需要。广播电视宣传管理是整个广播电视管理系统的核心与支柱 ,其基本内容包括 :( 1 )政策管理 ;( 2 )行为管理 ;( 3)效应管理。
|