In this paper, new methods and models according to the evaluation of power marketing effectiveness were raised on the basis of electricity marketing theory, including evaluations of marketing combination, customer satisfaction and advertising effectiveness, etc.
As main approach to testing decision, improving advertisements and reinforcing control, the measurement of advertising effectiveness is the most concern of advertisers, who have invested large amount of money in advertising.
This paper explores the relationship of ad features and interactive advertising effectiveness through empirical method, with the purpose of providing some practical suggestions on the creation and publishing of interactive advertising for advertisers and advertising agents in China.
The modern enterprise will pay attention to income level of customers, purchase characteristics, future expense tendency, customer satisfaction and retaining the relationship with each customer rather than the current sale, the profitability, the advertisement effect and the social affect of each product in the past. That is to say the competition among companies becomes customer-centered.
An empirical analysis of national and local advertising effect on price elasticity
More importantly, the information on the half-life of ads is actionable from a managerial standpoint, whereas that on the duration of advertising effect is hypothetical.
Using the same universities with high-quality sports programs studied by McCormick and Tinsley, this paper qualifies their conclusion that big-time football enhances the academic mission through an advertising effect.
While the advertising effect of an established big-time football winning tradition may attract a higher quality student to a university, there is a cost for some students once they enroll.
On the contrary, due to the coverage in the media an additional advertising effect would help Claimant to become even better known.