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营销渠道管理
相关语句
  marketing channel management
     Marketing Channel Management of R Company
     R公司营销渠道管理优化研究
短句来源
     Studying on Establishing Modern business Marketing channel management the most effective Operation mechanism
     建立现代企业营销渠道管理 有效运行机制研究
短句来源
     The second chapter regards the essence of marketing channel management as coordination of the division, and induct related theories and analyze the goal of coordination of channel division.
     接着通过引入相关的分工整合理论,形成对于渠道分工的认识,并且详细分析了由采取不同分工整合方式而形成的各种营销渠道管理组织形式的特点以及缺点。
短句来源
     Marketing Channel Management of Products in lndustrialized Agricultural Gardens
     工厂化农业园区产品营销渠道管理
短句来源
     Study of the Marketing Channel Management of Disha Pharmaceutical Co.
     迪沙药业集团药品营销渠道管理研究
短句来源
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  marketing channels management
     The Study of Midea Airconditioner Marketing Channels Management
     美的空调营销渠道管理研究
短句来源
     The thesis utilizes theory and method of modern marketing channels, analyzing the present additions and the existing problem in marketing channels management (channels structure, channels relations, channels behaviour) of MIDEA Company and competitors.
     本文运用现代营销渠道管理的营销理论和方法,对美的空调及其行业内主要竞争对手的营销渠道现状(即渠道结构、渠道关系、渠道行为等)以及现营销渠道系统存在的问题,进行了全面地分析和论述。
短句来源
     The Study of Out of Control in Good Management in the Marketing Channels Management of AMO Cosmetic
     AMO化妆品营销渠道管理中“窜货”问题研究
短句来源
     I have been worked for Jinxing Company for morn than six months and been in charge of marketing channels management.
     本人在金星药业公司工作了六个月,一直从事营销渠道管理工作。
短句来源
     On the above basis, the thesis analyzing the development of marketing channels management idea and practice in our country.
     同时联系实际,分析了国内生产企业在营销渠道管理观念和实践上的变化历程。 同时阐述了营销渠道管理当前面临的主要挑战及其成因。
短句来源
  marketing and distribution management
     Application of CRM in Medicine Marketing and Distribution Management
     CRM在药品营销渠道管理中的应用
短句来源
  “营销渠道管理”译为未确定词的双语例句
     What's more, as a method of feedback, the performance evaluation of Chinese automobile marketing channel is deemed to be the focus of automobile corporations.
     汽车营销渠道绩效评价作为信息反馈、优化配置的有力工具,也越来越成为各汽车企业营销渠道管理的关注焦点。
短句来源
     INVESTIGATION AND ANALYSIS OF MARKETING MANAGEMENT IN CHINESE ENTERPRISES
     我国工业企业营销渠道管理调查及分析
     Firstly, I analyze the characteristics of the conflict, compose the model of game theory; then I illuminate the relations between players, and the process of the game;
     首先分析营销渠道冲突的特点,构建渠道冲突博弈模型,运用博弈论和营销渠道管理理论,阐明博弈关系和博弈进程,求解博弈均衡结果。
短句来源
     Marketing channel is described as a path , which product or service is delivered to the end-user, and it is composed of a series of organizations which include the producers ,and the wholesalers ,and the retailers, and the third-party subsidiaries.
     营销渠道是指产品或服务转移所经过的路径,由参与产品或服务转移活动以使产品或服务便于使用或消费的所有组织构成。 营销渠道管理是企业营销管理的一个重要任务,是四大营销组合因素之一。
短句来源
     Research of Drugs Distribution Channel Management of LH Pharmacy Co.
     LH药业公司营销渠道管理研究
短句来源
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Channel cooperation,power,conflict and relationships of them have been an important area of research in marketing.In this paper,Cooperation,power and conflict relationships between firms in the channel system are been examined.Several behavioral model on these relationships are introduced to offer useful insights into the management of the channel system.Each of these concepts and their interrelationships can provide a framework to plan managerial strategies and to solve channel problems.This framework can simplify...

Channel cooperation,power,conflict and relationships of them have been an important area of research in marketing.In this paper,Cooperation,power and conflict relationships between firms in the channel system are been examined.Several behavioral model on these relationships are introduced to offer useful insights into the management of the channel system.Each of these concepts and their interrelationships can provide a framework to plan managerial strategies and to solve channel problems.This framework can simplify reality,can make vague relationships more precise through specification of the important factors, and can stimulate new hypotheses on the functioning of the channel system.Model on cooperation,power and conflict will clarity and help to explain the important relationships.These models will be integrated into a more encompassing model which will combine the primary concepts and interrelationships into a unified framework.This integrated model will benefit marketers who have to predict,explain and control the actions of channel members.On the basic of this integrated model,channel member can develop the marketing channel strategy for the vertical marketing system.

合作、权力和冲突以及它们之间的关系历来为国外营销学者所关注。本文将着重介绍几个行为模型来加深对营销渠道系统管理的认识。合作、权力和冲突都是有助于加深理解营销渠道管理的概念,这三个概念和它们之间的关系为制定渠道管理策略和解决渠道中的问题提供了理论框架。本文首先通过对渠道中的合作、权力和冲突进行详细的阐述,进而推导出渠道成员整合的行为模型,在此基础上着手规划垂直渠道系统的营销策略。

This article has discussed the major problems and becauses that marketing channel system has appeared in the fact, marketing channel system management approach and channel system personnel' s management behavior has been discussed, major measurements that established marketing channel man- agement the most effective operation mechanism have been formated. lt's success requires that fact's func- tion has been described by the science decisions for modern enterprise business marketing channel manage- ment,

针对当前市场营销渠道系统存在的主要问题及原因,论述其系统管理方式和渠道系统成员的管理行为,提出建立营销渠道管理有效运行机制的主要措施.其成果为现代工商企业营销渠道管理提供科学的决策依据,具有重要的现实指导意义.

In this paper,the articles on domestic and foreign study in marketing channel are examined and evaluated ,and it gives a review on the present changes and trends of management practices .Finally the paper also puts forward some possible practical suggestions for Chinese enterprises .

本文对国内外有关营销渠道理论研究论文进行了分析和综述 ,详细论述了当前营销渠道管理发展的现状和趋势 ,并提出一些关于加强我国渠道管理的建议。

 
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