According to the characteristic of automobile service, compared with the service present situation between domestic and overseas, analysis the current situation of Dong Feng -CITROEN company, it focus on 5 P problems which exist on the present situation of domestic automobile marketing.
This thesis points out the necessary of automobile service marketing, which based on the service marketing theory, and analyze the automobile marketing environment from microcosmic, macroscopic and WTO.
With reference to the growth experience of foreign auto service sector, this paper analyzes the development level and structure change of China’s auto service sector to seek out countermeasures to enhance the development level and management in China’s auto service sector.
The first chapter introduces the present situation of "Sanwei Enterprise" and theories the studying based on. The second chapter analyses the present situation of automotive service in China as well as the international market.
Synthesizing the technologies such as GPS, GPRS, GIS, Image capture and compress based on Intel' s Pxa255 Processor and embedded Linux to establish a intelligent vehicle service model, which emphasizes U- V- S (User- Vehicle- Server) interaction .
The negotiation for China entering into WTO will cover the areas of decrease of the tariff for the vehicle prod- ucts, abolishment of the non * tariff bulwark and permission of the forging capital entering into the domestic vehicle service and trade aspect.
Under these circumstances, the market characteristics of motor vehicle service industry pose new challenges -fine division of service, decentralization of enterprise business networks, collectivization of enterprise scale, integration of different services and individuality of consumption demand.