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   广告态度 在 社会学及统计学 分类中 的翻译结果: 查询用时:2.317秒
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广告态度    
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  attitude toward advertising
    The Impact of Family Communication Patterns on Children's Attitude Toward Advertising
    家庭沟通模式对儿童广告态度的影响
短句来源
    On the basis of 151 questionnaires filled by children and parents in Beijing and the Family Communication Pattern theory found that different styles of FCP influenced the children's attitude toward advertising and behavior of watching, and discussing ads with their parents.
    本文以家庭沟通模式理论为基础,通过对151份来自学生及母亲的问卷调查,探讨了不同家庭沟通模式对儿童广告态度的影响,结果表明,交互型和多元型的母亲比保护型和放任型的母亲更经常与孩子一起看电视;
短句来源
    The Impact of Consumer Socialization Variances on Young Adults Attitude toward Advertising
    消费者社会化因素对青少年广告态度的影响
    This article studies the impact of consumer socialization variances on Chinese Young Adults’ attitude toward advertising.
    通过对730个有效样本的研究分析发现,消费者社会化主体,如家庭、同伴、媒体和学校对青少年广告态度具有重要的影响。
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  attitude toward advertising
The results of this study indicated that consumers had a favorable attitude toward advertising by lawyers, though some specific differences were found between users and nonusers of legal services.
      
Interviewees with higher education did not show a more positive attitude toward advertising via mobile devices, but did perceive it as more valuable.
      
In this paper the attitude toward advertising via mobile devices is measured along various dimensions.
      
Respondents may have a positive attitude toward the Web as a tool or medium, but a negative attitude toward advertising on the Web.
      
There were no significant differences found in neither perceived value nor in attitude toward advertising via mobile devices.
      
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  ad attitude
These six factors are expected to affect ad attitude within both the traditional and the Internet environment but with different degrees.
      
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