Traditional Chinese and west countrys news view believed that, the news comes from Reporter to the reality accurate objective report record and the audiences the receive return to original state which has not twisted to the news loss.
To carry out good products project must stick to correct news opinion; must uphold high unity of Party spirit and nation character, obey and service country and people benefit, stick to scientific and true news outlook, must stick to right moves: news propaganda and plot;
The reform of news propagation has broken through the restraint that the traditional news outlook gave. One of the importance of the revolution of news propagation is how to carry out human concern in news propagation in order to satisfy many-faceted demand.
The journalists of TV news to carry on the principle of "three close to" is the specific manifestation that practicing Marxian news concept and "three representatives" great thought,it can make the TV news programs have more pertinences and effects,and inhere more attractions 、persuasions and appeals.