This essay includes four parts:The first part mainly introduces the status of newspaper in China, and its development in the past 20 years, which also analyses the three most important kinds of newspaper, including the city newspaper, financial newspaper and consuming service newspaper, from the aspect of readers positioning, contents positioning, delivering strategy, advertising strategy and so on.
In recent years,city newspaper and evening paper of our country (continent) have taken on a noticeable characteristic in language expression, which is the mass use of the spoken language in news title.
At the end of the first decade of urban newspapers in China,this paper makes a quantitative analysis of the urban newspapers in ten years in terms of research topics,case studies and writers.
This article reviews what is known about such individuals, including an attempt to learn more about those who have advertised in a large city newspaper.