Facing to the newly marketing environment and the adjusting for the international hotels brand strategy, China hotels must fuse knowledge marketing strategy, green marketing strategy, the whole world marketing strategy and so, so that they take part in competition and improve the competitive position in the world.
The article divides the knowledge-based enterprise's technologic innovation capability into five factors as knowledge basal equipment building capability, knowledge creating capability, innovative personnel capability, innovative culture supporting capability and knowledge marketing capability, and establishes the evaluation index system and the multilevel fuzzy comprehensive evaluation model.
The former includes organizational management, development management, service management, propagation management, marketing management, application management and innovation management of explicit knowledge;
As a human knowledge treasure-house,the main contents of library knowledge managementare listed below as knowledge innovation management,knowledge applied management,knowledge spread man- agement,knowledge market managementand human resources management.
Knowledge management in the digital library covers knowledge production, knowledge organization, knowledge propaganda, etc. The establishment of the management system in the digital library will guarantee the successful practice of knowledge management.
A number of strategic plans support the Knowledge Promotion Reform.
Culture for Learning, formed the basis for the Knowledge Promotion Reform.
Knowledge management & sales is springing up in this knowledge economy times It ischaracterised by a way taking knowledge as the medium to find, create. absorb and increase consumers, andto build up a bridge wilh knowledge between production and consumption.
This essay mainly analyzes the meaning and characteristics of knowledge marketing——the new method of marketing, and explains how it is used in practice with some examples.
The newly rising knowledge Economy has essential influence on enterprise sustained growth and the choice of market behavior.In this treatise,It' s Suggested,under Knowledge Economy,Knowledge Marketing Should be the typical type of Marketing. Ac- cording to the above point,further discussion and improvement on the Characters,ranges and Bearing on skill of Knowledge Marketing have been made,as well as some new opinions, expecting for further research.