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   传统媒体 在 新闻与传媒 分类中 的翻译结果: 查询用时:1.266秒
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  traditional media
Traditional media support the injunction to silence.
      
The freshwater microalga Haematococcus pluvialis is one of the best microbial sources of the carotenoid astaxanthin, but this microalga shows low growth rates and low final cell densities when cultured with traditional media.
      
It explores the interpretive partnerships developed between objects, new and traditional media, as well as the ways in which experience-based and multiple intelligence education theory informed design and content development.
      
We describe these various activities and attempt to pinpoint the advantages the computer offers over traditional media.
      
For instance, animations and 3D models have recently come alongside more traditional media such as text, images, audio and video.
      
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  traditional medium
These microorganisms were cultured in their traditional medium and several metabolites were identified and quantified : ethanol, lactic, acetic, gluconic and glucuronic acids.
      
Semidwarf cultivars were more stable for plant height than traditional medium to tall cultivars.
      
The algal pulp thus showed clear potential as a supplement for traditional medium strength wood pulps.
      
A biomass concentration of 4.3 g/L was obtained in the optimized medium in batch fermentation, in comparison with 2.8 g/L previously obtained in the traditional medium under similar conditions.
      
In particular, we explore a form of the hybrid split ad strategy that is gaining in popularity and that involves combining an ad in a traditional medium with an addendum ad on a web site.
      
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  traditional mass media
Advertisements in directional media differ from those in traditional mass media.
      
An interactive media society has grown up alongside the traditional mass media society.
      
As a result, many theoreticians argue that in the long run, traditional mass media will be replaced by the Internet.
      
Brand managers have found that communication through traditional mass media has been ineffective, inefficient and costly.
      
Constraints on advertising in traditional mass media such as paying for time or space become less important.
      
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  其他


Marketing communication plays an important role in enterprise competition under the market economic system. The development of information technology brings about new environment of information and channels of communication. It changes the patterns of traditional marketing communication planning in enterprises. This paper introduces the current situation of the application of WWW (an important part of Internet) as a new advertising media. Meanwhile, this paper compares it with traditional media and communication...

Marketing communication plays an important role in enterprise competition under the market economic system. The development of information technology brings about new environment of information and channels of communication. It changes the patterns of traditional marketing communication planning in enterprises. This paper introduces the current situation of the application of WWW (an important part of Internet) as a new advertising media. Meanwhile, this paper compares it with traditional media and communication means, and analyzes their differences from the angle of communication science.

营销传播在市场经济体制下的企业竞争中具有十分重要的地位。而信息技术的发展带来了新的信息环境与传播渠道,改变了企业传统营销传播企划的格局。本文介绍了因特网的重要组成—万维网(WWW)作为广告新媒体的应用现状,并从传播学的角度比较分析了它和传统媒体与传播方式之间的差异。

The steadily growing Internet has been bringing abroad and deep impacts on traditional news communications. With Internet, the traditional social role divisions in news communications will not as definite and fixed as before, the traditional charactoristics of different kind of media will fade gradually, the publics dependence on traditional news media will decline very slowly, interactive communications between media and audience will be much ...

The steadily growing Internet has been bringing abroad and deep impacts on traditional news communications. With Internet, the traditional social role divisions in news communications will not as definite and fixed as before, the traditional charactoristics of different kind of media will fade gradually, the publics dependence on traditional news media will decline very slowly, interactive communications between media and audience will be much easier and more direct, the way news organizations gather and deliver news information will be changed, the advertising market for traditional news media will possibly be a little smaller, and e commerce will become a new field for news medias economic growth. On the negative level, the Internet makes it easier for some people to abuse the freedom of speech and press and to violate others knowledge property, and more difficult to fight against these behaviors. The call from developing countries for a new order of world internet communications has been strong and will be stronger.

迅猛发展的因特网正在对传统的大众新闻传播产生广泛而深刻的影响:新闻传播的社会分工不再像以前那样明确而固定,不同媒体因其传统特性逐渐模糊而走向兼容并蓄;公众对传统媒体的依赖程度缓慢下降,受众与传媒之间的双向交流更加容易和直接;新闻机构的消息来源、采访及新闻传输手段得到进一步加强,采编机制发生微妙变化;传统媒体的广告收入将随着其受众的缓慢减少而缓慢下降,电子商务成为媒体新的经济增长点。与此同时,因特网为一些人滥用言论自由和新闻自由、肆意侵犯他人知识产权提供了便利,也使新闻信息的可信性因难以判断而受到影响。面对发达国家在因特网领域的垄断和主导地位,建立网络传播新秩序的呼声将日益强烈。

Based on Frame Theory, this study tries to analyse China's mainaland's, Hongkong's, Singpore's and Taiwan's websites' reports about "May 20th" event, and definies their special viewpoints of dealing with the event and the other related questions. This study finds: when reflecting real social events the network news media have their own fixed report models, and because of their quick, complete and unboundary communication they can make long span's reports on special topic about an event, collect materials coming...

Based on Frame Theory, this study tries to analyse China's mainaland's, Hongkong's, Singpore's and Taiwan's websites' reports about "May 20th" event, and definies their special viewpoints of dealing with the event and the other related questions. This study finds: when reflecting real social events the network news media have their own fixed report models, and because of their quick, complete and unboundary communication they can make long span's reports on special topic about an event, collect materials coming ho all kinds of news sourecs, frame the audience's cognition on the event, and Play a role that the traditional media can't replace. The websites of the three places display different report models that is reflected in the subject selection, news sources and among which the news source Plays an important role.

本研究试图以框架理论为基础,分析内地、香港、新加坡和台湾等地网 站对有关“5·20”事件前后的报道,界定其处理相关事件的特殊角度。本研究发 现:网络新闻媒体在反映社会真实事件时,也有其固定的报道形态,而且网络媒体 因为传播迅速及时、相对完备、无疆界的特点,对某个事件可做较长跨度的专题报 道,汇集各方资料,基本框限了受众对此事件的认知,起到了传统媒体无法替代的 作用。三方网站表现出不同的报道框架,集中反映在所选主题、消息来源和关键词 上,其中消息来源起到了非常重要的作用。

 
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