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渠道整合
相关语句
  channel integration
    Analysis on Channel Integration and Improvement of Brand Garment Enterprise
    浅析品牌服装企业营销渠道整合与优化
短句来源
  “渠道整合”译为未确定词的双语例句
    The Design of the Integration Distribution Channel of FAW Group
    一汽集团分销渠道整合方案设计
短句来源
    The actual marketing channel theories involves the design of marketing channel, process management, channel member management, relation management, channel performance evaluation and the adjustment and optimization of marketing channel, and so on.
    当前分销渠道理论主要涉及到分销渠道的设计、流程管理、渠道成员管理、关系管理、渠道绩效评估及分销渠道的调整与优化等内容。 渠道扁平化、渠道整合、分销伙伴战略结盟(关系型营销渠道战略)、深度分销、精耕细作、通路再造、渠道逆向重构策略己被企业广泛地运用。
短句来源
    By analyzing the external market environment of medical trade and purchasing action in consumer marketing ,the author discovers the reason causing about moral risk in medical marketing ,advances strategies in medical products development ,marketing channel and marketing pattern creation .
    论文通过对医药行业的宏观环境分析和对消费者市场购买行为的分析,找出了产生医药营销道德风险的原因,提出了在处方药产品创新、渠道整合、营销方式创新等方面的策略,期待处方药营销整合时代的到来。
短句来源
    This article will illustrate the importance of marketing channels in market competition by using example of international famous transceiver company — KENWOOD company marketing channels integrating.
    这篇文章将通过国际知名的专业对讲机制造公司——建伍公司的销售渠道整合的案例说明销售渠道整合在市场竞争中的重要性。
短句来源
    Finally, the article puts forward the problem of risk-control in sales channel transforming process.
    文章最后提出了渠道整合过程中的风险控制问题。
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  channel integration
Causes and consequences of exports' channel integration
      
The analyser uses four octave band filters with the centre-frequencies 50, 200, 800 and 1600 Hz, and feeds a four channel integration unit.
      
Nevertheless, across-channel integration was intact in these poor auditory processors since comodulation masking release was not reduced.
      
In order to facilitate such export promotion, the concept of trading companies appears to be uniquely suitable because of their superior record in channel integration and efficiency.
      
A transaction cost analysis model of channel integration in international markets.
      
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Based on the analysis of present situation and the disadvantages of traditional distribution channel patterns, the thesis makes an inquiry into the strategies of distribution channel management for foodstuff enterprises. The general distribution channel patterns are discussed comprehensively, and some channel improving strategies are put forward. Three significant patterns are analyzed in detail according to the measures of management and the advantages of the pattern. Especially, the logistics agent pattern...

Based on the analysis of present situation and the disadvantages of traditional distribution channel patterns, the thesis makes an inquiry into the strategies of distribution channel management for foodstuff enterprises. The general distribution channel patterns are discussed comprehensively, and some channel improving strategies are put forward. Three significant patterns are analyzed in detail according to the measures of management and the advantages of the pattern. Especially, the logistics agent pattern and the direct marketing by retailing pattern will be expected to practice wide-spread in China.

通过剖析我国食品企业传统分销渠道的诸多弊端,结合分销渠道管理思想及我国的实际情况,对企业分销渠道整合的基本策略进行探讨。在分析食品企业分销渠道一般模式的基础上,提出了渠道整合的基本策略,并从运作方式、模式优点等方面重点讨论了三种具体分销渠道模式:无店铺网络销售模式、面对零售商的直销模式、物流代理商网络模式。其中,后两种分销模式较易于推广利用,将逐步成为我国食品企业分销渠道的主要模式。

On the basis of theory about marketing channel conflict, this articles tudiest he problema bout channelc onflictd uringt he marketing channelr eform inC hineseh ouseholda ppliancei ndustry.A t first,i t summarizes the presents ituationo f the marketing channelc onflict.T heni ta nalyzest he reason from the change of macroeconomic environment and microeconomic organization activities. At last, this article brings forward two kinds of management strategy to solve the problem, they are channel member relationc...

On the basis of theory about marketing channel conflict, this articles tudiest he problema bout channelc onflictd uringt he marketing channelr eform inC hineseh ouseholda ppliancei ndustry.A t first,i t summarizes the presents ituationo f the marketing channelc onflict.T heni ta nalyzest he reason from the change of macroeconomic environment and microeconomic organization activities. At last, this article brings forward two kinds of management strategy to solve the problem, they are channel member relationc oordinations trategy andc hannelo ptimals trategy.

本文在国内外有关渠道冲突理论的基础上,研究我国家电行业渠道变革中的渠道冲突问题。文章首先总结了我国家电行业渠道变革中的渠道冲突现状;其次从宏观经济环境变化以及微观经济主体活动两个角度分析冲突形成的原因;最后有针对性地提出了解决渠道冲突的两大管理策略——渠道关系协调策略和渠道整合优化策略,并给出了一些具体的解决方法。

Comparing to the foreign enterprises,the domestic BHmanufacturers depend on their channels strongly.If they want to survive in the competition,they must re-optimize their own channels,and improve the value of their channels to improve the competitiveness of overall channels.Firstly,the paper concludes the present situations of the domestic industries,and then analyzes about the value of the traditional channels.It presents the optimizing strategies of the channel value from five aspects including integration...

Comparing to the foreign enterprises,the domestic BHmanufacturers depend on their channels strongly.If they want to survive in the competition,they must re-optimize their own channels,and improve the value of their channels to improve the competitiveness of overall channels.Firstly,the paper concludes the present situations of the domestic industries,and then analyzes about the value of the traditional channels.It presents the optimizing strategies of the channel value from five aspects including integration of distribution channel,the object of customer value maximization,optimizing management of member,terminal management and channel development.Finally it gives a few relevant and suitable modes by the survey of some successful domestic enterprises.

与国外的建材企业相比较,国内建材生产厂家对渠道的依赖性太强,要想在竞争中生存下去,必须再重新优化自身渠道,提升自己渠道的价值,提高整体渠道的竞争力.本文先总结了国内建材行业的现状,分析传统渠道与现代渠道的价值,从分销渠道整合、顾客价值最大化目标、成员的优化管理、终端管理和渠道拓展五个方面,提了出渠道价值的优化策略,最后通过国内建材行业的成功案例来提出相关的成功模式.

 
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