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渠道整合
相关语句
  channel integration
    The marketing channel integration management includes strategy management, customer service management and distributor management.
    营销渠道整合管理包括策略方面、客户关系管理方面和经销商管理方面;
短句来源
  “渠道整合”译为未确定词的双语例句
    Analysis of the Integration of Enterprise Network Marketing and Traditional Channel
    企业网络营销与传统渠道整合探析
短句来源
    Full Use of Channel Integrations in Private-label Brands of Retail Trades
    发挥零售业自有品牌的渠道整合功能
短句来源
    The Study of Conformity and Harmony between the E-Commercial Channel and Traditional Channel in China
    国内电子商务与传统渠道整合及冲突协调研究
短句来源
    The authors maintain that foreign commercial industry plays a positive role in promoting Beijing domestic funded commercial enterprises to improve their competitiveness,improving structure of mode of circulation in commercial industry,accelerating integration of circular channel. But,there are some problems with it in terms of policy formulation,execution,and supervision.
    本文认为,北京市商业流通领域自1992年进行对外开放试点以来,外资商业对提高北京市内资商业竞争力、改善商业流通业态结构、加速流通渠道整合等方面发挥了积极作用,但在对外资商业的政策制定、执行及监督管理等方面还存在一些突出问题。
短句来源
    At last, this article brings forward two kinds of management strategy to solve the problem, they are channel member relationc oordinations trategy andc hannelo ptimals trategy.
    最后有针对性地提出了解决渠道冲突的两大管理策略——渠道关系协调策略和渠道整合优化策略,并给出了一些具体的解决方法。
短句来源
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  channel integration
Causes and consequences of exports' channel integration
      
The analyser uses four octave band filters with the centre-frequencies 50, 200, 800 and 1600 Hz, and feeds a four channel integration unit.
      
Nevertheless, across-channel integration was intact in these poor auditory processors since comodulation masking release was not reduced.
      
In order to facilitate such export promotion, the concept of trading companies appears to be uniquely suitable because of their superior record in channel integration and efficiency.
      
A transaction cost analysis model of channel integration in international markets.
      
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This paper discusses on tactics innovation of marketing channel including concept innovation, conformity, and tactics selecting innovation and channel modes innovation of marketing.

文章论述了营销渠道的策略创新问题 ,包括营销的观念创新 ,营销渠道的整合化 ,策略选择创新和营销渠道模式创新

Modern retail trades are developing towards private-label brands (PB). In essence, PB is the integration of retail trades in upper-supply channels, i.e. the backward integration, which embodies a great tendency of sale-channel changes in buyer's markets. Faced with imperfect market systems, by way of PB channel integration than contracting-out, retailers have less transaction cost. In view of the environment of Chinese market, it is important and urgent for Chinese retail trade to make full use of PB channel...

Modern retail trades are developing towards private-label brands (PB). In essence, PB is the integration of retail trades in upper-supply channels, i.e. the backward integration, which embodies a great tendency of sale-channel changes in buyer's markets. Faced with imperfect market systems, by way of PB channel integration than contracting-out, retailers have less transaction cost. In view of the environment of Chinese market, it is important and urgent for Chinese retail trade to make full use of PB channel integration.

PB(自有品牌)是现代零售业发展的一个重要趋势。PB的实质是零售业对上游供应渠道的整合,即后向整合。这种整合集中体现了买方市场条件下营销渠道变化的大趋势。在市场机制不完善的条件下,零售商在供应渠道上采取PB整合比采取外包有更低的交易费用,因而更合理。从中国的市场环境和中国零售业的发展看,发挥零售业PB渠道整合的功能具有重要性和迫切性。

The author initially brings forward two brand new concepts in the info rmation fields and marketing fields:the emotional information and emotional mar keting information communication.This study suggests that the emotional informa tion is derived from the rational knowledge and culture.The rule of the emotion al information communication mainly concerns those theories such as the properti es of the information,receiver,namely the customers,their attitudes' change,and the information communication effects and...

The author initially brings forward two brand new concepts in the info rmation fields and marketing fields:the emotional information and emotional mar keting information communication.This study suggests that the emotional informa tion is derived from the rational knowledge and culture.The rule of the emotion al information communication mainly concerns those theories such as the properti es of the information,receiver,namely the customers,their attitudes' change,and the information communication effects and so on.Those theories mainly inc lude the principle of entropy,the principle of redundancy data,and the princip le of the paradox structure of consumer psychology,the principle of hotspot and focus transmit effect,the theories of transmitting idiosyncrasy effect,etc.

本文认为,感性信息是源于人的具有文化理性的感性创意的激活知识信息,感性信息在营销传播中熵值较大,冗余较小;营销传播是以接收者或消费者的接受为核心的,悖论心理支配着新消费阶层的消费态度和行为。文章指出,感性信息营销传播所具有的累积性、普遍性、共鸣性、独特性、针对性等五个特质在营销传播中相互作用,最终促使对异常意见的人际支持逐渐减少,合并形成较大的传播效果。感性信息的整合营销必须以消费者为核心,以市场需求为导向,并综合考虑战略目标与战略要素的整合,感性信息与理性信息的整合,各种信息传播渠道的整合,各种可利用传播媒介的整合等各种因素。

 
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