助手标题  
全文文献 工具书 数字 学术定义 翻译助手 学术趋势 更多
查询帮助
意见反馈
   广告女性 的翻译结果: 查询用时:0.574秒
图标索引 在分类学科中查询
所有学科
新闻与传媒
更多类别查询

图标索引 历史查询
 

广告女性
相关语句
  advertisement female
    Advertisement female images′seeing and being seen is regarded as a complicated visual behavior and visual culture.
    广告女性形象的看与被看是一种复杂的视觉行为和视觉文化。
短句来源
  “广告女性”译为未确定词的双语例句
    Visual Culture: Female Images in Ads and Their Seeing and Being Seen
    视觉文化:广告女性形象的看与被看
短句来源
    Study of Women's Images in Advertisement from the Perspective of Feminism
    女性主义视角下的广告女性形象探析
短句来源
    The Female Ads in the Shen Pao Daily:Women's Image, Readymade Imagination and Consumption Nature
    《申报》女性广告:女性形象、现代性想像以及消费本质
短句来源
查询“广告女性”译词为用户自定义的双语例句

    我想查看译文中含有:的双语例句
例句
没有找到相关例句


By comparting the Western fe male codes with the Chinese female codes in advertising,this thesis analyses the ir difference ,and reveals why"sex"look s not clean in Chinese culture.The autho r argues that Western female codes in ad vertising have changed deeply from 197 0s by the thingking of the Advertising C ulture and the "feminism",on the other hand,without such thinking,Chinese femal e codes remains conventional,which is keeping back two conventional female code s system:the romantic"fary maiden"(Xian-nu)and...

By comparting the Western fe male codes with the Chinese female codes in advertising,this thesis analyses the ir difference ,and reveals why"sex"look s not clean in Chinese culture.The autho r argues that Western female codes in ad vertising have changed deeply from 197 0s by the thingking of the Advertising C ulture and the "feminism",on the other hand,without such thinking,Chinese femal e codes remains conventional,which is keeping back two conventional female code s system:the romantic"fary maiden"(Xian-nu)and the functional"servant-maid"(nubi ).

本文从分别运用了中西两种女性符号的两则广告的对比研究入手,分析了中西不同文化中女性符号的特征及其在广告中的表现,揭示了“性”指涉在中国文化语境中产生“不洁”感的深层原因。文章作者认为:广告文化的反思和“女权主义”冲击,使西方广告的女性符号自20世纪70年代以后发生了深刻的改变,而中国的女性符号却还没有类似的思想洗礼,所以至今仍保留了传统女性文化的集体无意识,按心理定势把广告中的女性符号分为浪漫的“仙女”和实用的“奴婢”两大符号体系。

Women's images in advertisement, whether the beauties as sexual object or housewives and professional women "typical of women," are all the immediate products of ideas of naturalized sex differences. The biological hierarchical ideas dominate the discourses about sex on the part of the media including advertisement and the mass. The commercials, though seemingly distant from ideology, actually represent the male hegemonic culture with strong political sense. The violent tendency of advertisement in sex politics...

Women's images in advertisement, whether the beauties as sexual object or housewives and professional women "typical of women," are all the immediate products of ideas of naturalized sex differences. The biological hierarchical ideas dominate the discourses about sex on the part of the media including advertisement and the mass. The commercials, though seemingly distant from ideology, actually represent the male hegemonic culture with strong political sense. The violent tendency of advertisement in sex politics must be put under serious consideration. Women's images in advertisement are insidiously strengthening inequality between the sexes.

广告构图中的女性形象,无论是作为性客体的美女,还是极具"女性气质"的家庭主妇、职业女性,都是自然化性别差异观点的直接产物。生物学结构的等级观念支配着包括广告在内的媒介和大众关于性别的话语,看似远离意识形态的商业广告,实际上却代表了包含政治意义的男性霸权文化,广告在性政治层面的暴力倾向应当引起高度重视,广告的女性形象在隐性强化着两性不平等。

Advertisement female images′seeing and being seen is regarded as a complicated visual behavior and visual culture. From the perspective of seeing behavior, the pattern of female images′seeing and being seen can be represented by the images seen by males, other females and the females themselves. Whether the ad female images are present or absent, present truly or present when imagined by males, the purpose of female images arranged in ads is to be seen. Because of the differences of the two genders in biological...

Advertisement female images′seeing and being seen is regarded as a complicated visual behavior and visual culture. From the perspective of seeing behavior, the pattern of female images′seeing and being seen can be represented by the images seen by males, other females and the females themselves. Whether the ad female images are present or absent, present truly or present when imagined by males, the purpose of female images arranged in ads is to be seen. Because of the differences of the two genders in biological and social features, the modes and cultural meanings in the behavior of seeing differ strikingly.Males enlarge the sexual features of females by peeping at them and eliminate other elements from the female beauty and regard females as a sexual icon, with which males satisfy their potential desire. Accordingly, ad females are masculinized. On the other hand, females generate worries resulted from absence of beauty by comparing the ad female images with themselves and therefore, take those ad images as the guides and models of their life. Consequently the female images are beautified.

广告女性形象的看与被看是一种复杂的视觉行为和视觉文化。从观看的行为来说,女性形象看与被看的模式呈现为女性形象被男性观看,被女性观看,甚至是女性的自赏。无论广告中女性形象是在场还是缺席,是真实地存在还是由男性的虚拟而存在,女性形象出现的目的就是被看。由于男女两性在生物特征和社会特性方面的不同,观看的行为方式和观看的文化意味有着显著的区别。男性通过窥视行为,放大女性的性征,并过滤掉女性美的其他成分,将女性视为满足自己潜在欲望的性符号,女性被男性性化。女性通过审视行为,激发起因缺失而引起的焦虑,将广告女性幻化成生活的指导者和楷模,将女性美化。

 
图标索引 相关查询

 


 
CNKI小工具
在英文学术搜索中查有关广告女性的内容
在知识搜索中查有关广告女性的内容
在数字搜索中查有关广告女性的内容
在概念知识元中查有关广告女性的内容
在学术趋势中查有关广告女性的内容
 
 

CNKI主页设CNKI翻译助手为主页 | 收藏CNKI翻译助手 | 广告服务 | 英文学术搜索
版权图标  2008 CNKI-中国知网
京ICP证040431号 互联网出版许可证 新出网证(京)字008号
北京市公安局海淀分局 备案号:110 1081725
版权图标 2008中国知网(cnki) 中国学术期刊(光盘版)电子杂志社