Peasant self-help organization which aims to provide information, technology, purchase and sale, process, storage and other services for the family management is a kind of social organization. It shows increasing active effect on improving the peasant systematization degree, decreasing business expense, heightening negotiating status, avoiding various kinds of agriculture management risk, achieving and protecting peasant' s benefit, improving peasant' s income and the development of the agriculture industrialization.
In this article, we draw the outline of the multiple form of the peasant self-help organization' s public-relation, using 'He-Jian agriculture research centre' as a sample, in order to make further and across-the-board understanding of the environment and conditions that the existence and the development of the peasant self-help organization depend on.
The procedure in establishment of community-based farmers autonomous organization and its primary responsibility are described with the brief introduction of types of community-based farmers autonomous organization in Amity's project.
The paper suggests that community-based farmers autonomous organization is conducive to effective agriculture management of poor rural China, and enhancement of farmers' capacity to respond to challenges of market internationalization. It is of equal importance in building a rural community with sustainable economic and environment development, and a civilized society.
It' s appearance is the result of the development of the country market economy, but it' s further shapes up greatly depends on the public-relation environment.