The problem of logistics has been one of the main constraints on the logistics industry development,while it needs the logistics company enhance its competitive ability. We can draw three fields: cost advantage,difference advantage,leading advantage,from the industry organization economics explaining the company competitive ability.
By relationship oriented management,channel member can make differentia advantage: innovation advantage,service advantage and flexible advantage. So,to build the relationship oriented channel management,the channel member must insist on innovation,inspire,communication and common corporation culture.
In order to acquire existence and development, medium-sized and small enterprises have to avoid price competitions,create discrepancy superiority from non-price elements,and look for discrepancy advantages.
Adopting theory of value creating, the essay intends to re-construct the company's value chain through value chain analysis of its activities, and instruct the adjustment of competition policy to create competition advantages for it under the policy of integrating cost advantage and distance advantage.