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  readers ' concept
    In view of the social foundation of sci-tech periodicals run by universities,this article discusses the necessity for sci-tech periodicals to establish and realize readers' concept,and puts forwards concrete measures to run periodicals to meet the needs of readers.
    本文针对高校主办的技术类期刊的社会存在基础,论述了树立和实现科技期刊读者观的必要性,提出了面向读者办刊的具体措施。
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    So it is quite necessary to analyse the phenomenon, to find out the causes and to find ways of preventing it, which is very important to diminish or eliminate the change in meaning, hence we can improve the editorial and publication quality.
    分析研究编辑工作中的意义变形现象 ,探讨其根源及其预防措施 ,对于编辑工作者树立正确的读者观 ,尽量减小或消除意义变形的发生 ,提高编辑质量 ,进而提高刊物水平有着重要意义
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During the process of compiling contributions, the change in meaning will inevitably appear while the editors revise or compile the contributions. So it is quite necessary to analyse the phenomenon, to find out the causes and to find ways of preventing it, which is very important to diminish or eliminate the change in meaning, hence we can improve the editorial and publication quality.

编辑稿件过程中意义变形是伴随着编辑对稿件进行文字或内容的修改而必然产生的结果。分析研究编辑工作中的意义变形现象 ,探讨其根源及其预防措施 ,对于编辑工作者树立正确的读者观 ,尽量减小或消除意义变形的发生 ,提高编辑质量 ,进而提高刊物水平有着重要意义

HuYu-zhi , pioneer of pro gressive cultural journalism of ourcountry ,is a remarkable editor , journalist and critic. I n the editing activitie she act ed as editor-in-chief or only an edit or for so man y magazines shows his spectacular editing style:scheme based on correct predicti on,efficient writing,creative editing, wide servi ce view of readers.His editing ideas,rich experienc e,s uper capability and initiative spirit all contrib ute to the fact that...

HuYu-zhi , pioneer of pro gressive cultural journalism of ourcountry ,is a remarkable editor , journalist and critic. I n the editing activitie she act ed as editor-in-chief or only an edit or for so man y magazines shows his spectacular editing style:scheme based on correct predicti on,efficient writing,creative editing, wide servi ce view of readers.His editing ideas,rich experienc e,s uper capability and initiative spirit all contrib ute to the fact that he opened one field after an other and made a great achievement in the cultural j ournal isticworld.

我国进步文化新闻出版事业的先驱者胡愈之 ,是杰出的编辑、记者、评论家 ,在他主编及参与的众多刊物的编辑出版活动中 ,体现了其鲜明的编辑风格 :基于正确预见的策划 ;高效出色的撰写 ;颇具创新色彩的编排 ;服务大众的读者观。他的编辑思想、丰富经验、过人才能和创造精神 ,是他在文化新闻出版界出色地开拓一个又一个领域的事业并为之作出卓越贡献的重要因素

Under the condition of market economy,sci-tech periodicals,especially the periodicals run by universities,are sure to face market.The corpus of sci-tech periodicals is readers.The key fixed position is to be clear about readers and their information demands.In view of the social foundation of sci-tech periodicals run by universities,this article discusses the necessity for sci-tech periodicals to establish and realize readers' concept,and puts forwards concrete measures to run periodicals to meet the needs of...

Under the condition of market economy,sci-tech periodicals,especially the periodicals run by universities,are sure to face market.The corpus of sci-tech periodicals is readers.The key fixed position is to be clear about readers and their information demands.In view of the social foundation of sci-tech periodicals run by universities,this article discusses the necessity for sci-tech periodicals to establish and realize readers' concept,and puts forwards concrete measures to run periodicals to meet the needs of readers.

市场经济条件下,科技期刊尤其是技术类刊物走向市场已是必然趋势。科技期刊的市场主体是读者,科技期刊定位的关键在于明确自身的读者群体及其信息需求。本文针对高校主办的技术类期刊的社会存在基础,论述了树立和实现科技期刊读者观的必要性,提出了面向读者办刊的具体措施。

 
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