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意义字面意义
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     and the exploitation background and significance of this system.
     意义?
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     Significance
     意义
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     (3) Denotative meanings are identical but associated meanings are different;
     (3)字面意义相同,联想意义大相径庭;
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     (4) Denotative meanings are identical but associated meanings are opposite;
     (4)字面意义相同,联想意义截然相反;
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     An Ontological Inquiring Into the Concept of "Literal Meaning"
     “字面意义”概念的本体论探究
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Two priming experiments were designed to investigate the comprehension of Chinese idioms. Themethods were lexicon deciision. In experiment 1, thepriming stimuli were idioms; the target stimuli weretwo - character words which could help one explainthe figurative or literal meaning of idioms. In experiment 2, the priming stimuli were the first two characters of idioms; the target stimuli were two-characterwords which could help one interpret the idiomaticmeaning of idioms. The experiments proved that idioms were...

Two priming experiments were designed to investigate the comprehension of Chinese idioms. Themethods were lexicon deciision. In experiment 1, thepriming stimuli were idioms; the target stimuli weretwo - character words which could help one explainthe figurative or literal meaning of idioms. In experiment 2, the priming stimuli were the first two characters of idioms; the target stimuli were two-characterwords which could help one interpret the idiomaticmeaning of idioms. The experiments proved that idioms were represented in mental lexicon as modes, andthe comprehension of Chinese idiom was a compositional process.

本研究通过两个视词启动实验,探讨汉语惯用语理解的心理机制。两个实验均采用启动条件下的词汇判断法。实验一的启动刺激是惯用语,目标刺激是解释惯用语比喻意义或字面意义的双字词;实验二的启动刺激是惯用语的前两个字,目标刺激是解释惯用语比喻意义的双字词。实验结果证明了惯用语是以节点的形式储存在心理词典中,惯用语的理解是一个构造过程。关键词:##4预测性比喻意义字面意义惯用语键

The paper analyzes the meaning modes of trademarks based on Leech's vocabulary theory of seven meanings.They have three levels: indication meaning,literal meaning and denomination meaning.Besides,it discusses the function of meaning modes in trademark denomination.

商标在当今的商品经济活动中占有举足轻重的地位。本文从利奇的词汇七种意义理论出发,分析并得出了商标名的意义模式。它包括三个层次:指示意义、字面意义和命名意义。此外,本文还探讨了商标名的意义模式在商标命名中的作用,总结得出商标命名意义的重要性。

 
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