Through examining the “fashionable narrative" style characteristic of Violet, a pop literary periodical in 1930s, and the consuming features of “daily reading of Violet," this paper discloses the journal's function of sub-ideology which works on readers when disseminating modernistic concept of values. It also takes literature vs commodity, and space construction vs life politics as its specific contents, and discusses the formation and connotations of Violet's sub-ideology.
In foreword, the author addresses the concept, cause of formation and character ofvogue, explains its relationships with modern society and also coins the new culturalphenomena Narrating in Vogue.
The author believes that, Narrating in Vogue, a representative urban cultural style,first appeared in Shanghai in the second vicenary of last century. Through fashionmagazines and public medias, this cultural style quickly occupied the mainstream,affected the philosophy and judgment of the mass, played a sub-ideology role insocial construction as a living politics.
Furthermore, the author also demonstrates the positive effects ofViolet. By narrating in vogue, following the rules of fashion and economy, combiningiii摘要artistic taste with profit, Violet embodied and enlarged the room of literary creating inShanghai.
Referring to western modernity theories, starting from time and space meaning ofphilosophy, the author objectively discusses the meaning of modernity ofViolet-narrating in Vogue, points out the modernity of Violet was only therepresentation of localization of Shanghai during those days and was totally differentfrom those in western culture.
The author further discusses the positive effect thelocalization modernity of the rift had on Violet-Narrating, which can be summed intotwo respects: glamorous multi content and sub-ideology role.
In further research on the content of Violet-Narrating, the author illustrates therelationship between vogue and literature, especially commercial literature.
Various nostalgic literary text turned into a hot spot in the literary circles of 90's. With the vogue recounting of"never be vulgar","Long mourn over the Past" became the model of nostalgic literary text.
Through examining the “fashionable narrative" style characteristic of Violet, a pop literary periodical in 1930s, and the consuming features of “daily reading of Violet," this paper discloses the journal's function of sub-ideology which works on readers when disseminating modernistic concept of values. It also takes literature vs commodity, and space construction vs life politics as its specific contents, and discusses the formation and connotations of Violet's sub-ideology.
‘Dimension construction' is the most important part of the concept of ‘Modernity'. What characterizes the magazine Violet in the respect of dimension contrstruction is that it institutes a modern expression by combining various fashionable issues with elaborating thesis of the new literature through fascinating column arrangement. In this course, the contents of different cultures in different times mix together naturally. At last, with the help of ordinary reading by the digesters, the edited contents prod...
In 90's, nostalgia, as the common fondness for the mass cultural product, became the popular social motion and social current of thoughts.Various nostalgic literary text turned into a hot spot in the literary circles of 90's. With the vogue recounting of"never be vulgar","Long mourn over the Past" became the model of nostalgic literary text.