However, the law system adjusting and regulating the media consumption market in our country hasn' t been set up completely, particularly lacking in the laws of protecting the interests and rights of the media consumers.
The paper initially differentiates and analyses the basic concepts such as media consumption, media consumers demand, media consumer rights, and then concludes the possible embodiment of media consumer interests in the legal layer through the research method of combination in the theory study and legal regulations.
In addition, the author sums up the possible ways in which the media consumers interests might be spoiled in reality life, and later brings forward the idea of protecting the media consumer interests from three aspects of country, society, mass media and media consumers themselves respectively, focusing on the three legal ways of protection of civil laws.
Therefore, the paper comparatively systematically concludes the relative terms from the origin of civil laws, on the ground of which the paper analyses and compares the current situation of civil laws applying to protecting the media consumers interests in our country, and then puts forward some ideas and suggestions aiming at solving the existing problems from six aspects of legislation, judicature, consumer groups, media consumer self-protection and so on.
Whether a decline in the interest of the media consumers in foreign coverage has also contributed to this change is a controversial question.
The paper considers the usage of cable TV, the subscription and purchase of newspapers and magazines and the advertisements of media products are media consumptions.These have formed a certain contracted relationships between the mass media and their consumers.According to Chinese Contract Law, once a citizen forms a certain contract with the media as a consumer, the relationship is under the protection of the law.