Beginning with the definition, development and application of MIS, this thesis elaborates step by step on the status quo of the business and management, the framework of MIS, the definition, function and realization of business and after-sale service in business circulate area.
The case of the Jinjian Garden Residence I compiled is typical in real estate marketing. In this case, with developing timing being axes, stressing the importance of market analyzing, from project location selecting to accomplishment of project orientation, to the final after sale management, all process is surrounding the main theme of marketing.
According to the Positioning theory, the article analyzes Haier’s product position in the consumers’ mind, then generalizes method of integrated marketing communication from four ways: advertising & promotion, public relationship management, distribution channel management and after service management.
while“customer relationship management”,“after-sales management”and“inventory management”are three top dimensions with highest index values that can decrease the satisfaction.