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The inherent value of well known trademarks makes it the focus point of Trademark Law in all countries. The key is how to determine them. The present determination is harmful in protecting the rights of the owner of well known trademarks and the appropriate social determination should be introduced. In order to build a fair competitive market, the protection of irregistered well known trademarks should go beyond one class and the special protection of their decoration should be strengthened. Meanwhile, we...

The inherent value of well known trademarks makes it the focus point of Trademark Law in all countries. The key is how to determine them. The present determination is harmful in protecting the rights of the owner of well known trademarks and the appropriate social determination should be introduced. In order to build a fair competitive market, the protection of irregistered well known trademarks should go beyond one class and the special protection of their decoration should be strengthened. Meanwhile, we should introduce the antidilution clauses in Trademark Law in order to solve the conflict between well known trademarks and domain names.

驰名商标的内在价值使得驰名商标成为各国商标法保护的重点。驰名商标的认定是保护驰名商标的关键性因素 ,现行的行政认定模式不利于保护驰名商标权人的利益 ,应适当引进社会认定。为了促进公平的市场竞争环境的形成 ,有必要对未注册驰名商标实行跨类保护 ,强化对驰名商标商品装潢的特殊保护 ,同时在商标法中增加驰名商标的反淡化条款 ,以解决驰名商标与域名的冲突

The establishment of the system of well -known trademarks is a milestone of the Trademark Law in our country.The new trademark law clearly stipulates the protection of Well-known trademarks which are not registered and the protection of registered well-known trademarks going beyond one Class.However,the author holds that all well-known trademarks should be treated equally and the scope of protection should be extended to well-known trademarks.As for the determination of well-known trademarks,the author recommends...

The establishment of the system of well -known trademarks is a milestone of the Trademark Law in our country.The new trademark law clearly stipulates the protection of Well-known trademarks which are not registered and the protection of registered well-known trademarks going beyond one Class.However,the author holds that all well-known trademarks should be treated equally and the scope of protection should be extended to well-known trademarks.As for the determination of well-known trademarks,the author recommends introducing appropriate social determination to ensure the realization of justice.

驰名商标制度的确立是我国商标法的一个里程碑。新商标法明确规定有条件地保护未注册驰名商标,对注册驰名商标实行跨类保护。对驰名商标应一视同仁,跨类保护的范围应扩大至未注册驰名商标。关于驰名商标的认定模式,提议适当引入社会认定以确保公正的真正实现。

In Trademark Act of China, the regulations of protection for well-known trademark is centralized in articles 13 and 41. But the author thinks that there are several drawbacks existing in the mentioned two articles as follows: First in order to stimulate the owners to register, the Act has denied the unregistered well-known trademark to get safeguard on non-competing goods. The defect is obvious because it has wronged to replace natural reason with instrumentalism. Second, the Act doesn't set a deadline for the...

In Trademark Act of China, the regulations of protection for well-known trademark is centralized in articles 13 and 41. But the author thinks that there are several drawbacks existing in the mentioned two articles as follows: First in order to stimulate the owners to register, the Act has denied the unregistered well-known trademark to get safeguard on non-competing goods. The defect is obvious because it has wronged to replace natural reason with instrumentalism. Second, the Act doesn't set a deadline for the owners of the prior well-known trademarks to quash another person's later deliberate registration, which has broken the principle of civil law. Finally, our trademark Act has omited two important regulations: one is "priority", the other is "right of claim for restitution of unjust benefits.", Based on the preceding analysis, this article has preferred some corresponding suggestions to perfect our law.

我国《商标法》对驰名商标保护的规定主要集中在第 13条和第 41条 ,本文认为前述规定存在以下几个问题 :其一 ,商标法为鼓励当事人注册 ,以加强对商标的管理 ,规定未注册驰名商标不能实行跨类保护 ,有以工具理性取代自然理性之嫌 ,值得检讨 ;其二 ,在恶意注册他人驰名商标场合不规定撤销期 ,有违民法一般法理 ,在实践中亦弊端甚多 ,如容易滋生新的恶意和导致注册秩序的不稳定 ;其三 ,缺少“先用权”制度和赋予在先驰名商标所有人对后注册人在撤销期使用商标行为主张不当得利返还请求权制度。针对前述立法不足 ,本文提出了相应完善建议。

 
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