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可评估的结构动态规划
相关语句
  estimable structural dynamic programming
     The dynamic CRM model is presented by using stochastic game theory and estimable structural dynamic programming technologies.
     运用随机博弈及可评估的结构动态规划技术建立动态客户关系管理的数学模型.
短句来源
     It presents a method of designing the optimal reward programs in a dynamic environment where customers and firm both maximize their benefit by using stochastic game theory and estimable structural dynamic programming technologies.
     利用随机博弈及可评估的结构动态规划技术,提出一种使公司及客户利益都最大的最优回报计划的设计方法。
短句来源
  相似匹配句对
     TRENDS PROGRAM
     动态规划
短句来源
     DYNAMIC PROGRAMING
     动态规划
短句来源
     A TABLEAU STRUCTURE OF DYNAMIC PROGRAMMING (Ⅰ)
     动态规划的表格结构(Ⅰ)
短句来源
     Structural Dynamic Design
     结构动态设计
短句来源
     A MODEL OF DYNAMIC PROGRAMMING OF REPAIRING STRATEGIES FOR EXISTING STRUCTURES
     现有结构抗震维修动态规划决策
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The dynamic CRM model is presented by using stochastic game theory and estimable structural dynamic programming technologies. The model is proved valid and feasible by applying it to non-seasonal products' data from one supermarket. Under the optimal marketing mixed strategies, the firm enjoys higher profits than the current marketing strategies.

 运用随机博弈及可评估的结构动态规划技术建立动态客户关系管理的数学模型.将所建模型用于超市非季节性产品的数据库中,验证了模型的有效性及可行性.结果表明:在最优的营销组合策略下,公司的利润比原来有所增加.

It presents a method of designing the optimal reward programs in a dynamic environment where customers and firm both maximize their benefit by using stochastic game theory and estimable structural dynamic programming technologies. This method can calculate the optimal of the three structural elements which is reward rate, reward threshold and program time horizon, and it also can calculate the optimal mixed marketing strategies. At the same time, the method is valid and feasible by applying it to the data from...

It presents a method of designing the optimal reward programs in a dynamic environment where customers and firm both maximize their benefit by using stochastic game theory and estimable structural dynamic programming technologies. This method can calculate the optimal of the three structural elements which is reward rate, reward threshold and program time horizon, and it also can calculate the optimal mixed marketing strategies. At the same time, the method is valid and feasible by applying it to the data from one supermarket. It is found that appropriate reward program is good at up-buying, improving firm's profits and relaxing the price competition. The reward threshold should be higher than the customer's average purchase. Reward rate should be adjusted in the same way as reward threshold. The right program time horizon is about one year. It is not necessary to discount with higher frequency and save the money to the customers who doesn't purchase frequently. It is not necessary to discount either at the beginning or ending of the reward program. However, it is necessary to depreciate to low frequency customers in the mid of program time horizon. The guidance significance of experimental research conclusions to CRM is discussed.

利用随机博弈及可评估的结构动态规划技术,提出一种使公司及客户利益都最大的最优回报计划的设计方法。该方法可以根据客户的购买历史计算出最优回报计划的三个结构因素(回报率、回报极限、计划的时间范围)及最优营销组合策略。将该方法用于某超市的客户数据库中,验证了该方法的适用性及可行性。结果表明:合适的回报计划可以促进客户的购买、提高公司的利润及缓解价格竞争。回报极限应该比客户的平均购买水平偏高,回报率应该与回报极限的改变方向一致,计划的时间范围应定在一年左右比较合适。对于累积购买水平较高的客户一般不邮寄商品信息。在回报计划的初期与末期不用打折,中期对那些购买次数很少的客户可以实行相应的降价策略。讨论了实验应用结论对企业CRM实践的指导意义。

 
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