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跨国广告传播
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     China has been a member of WTO, for enterprises and advertising companies in China, they must learn to research and use the convection of eastern and western culture.
     中国已加入WTO,跨国广告传播现象日益频繁。 本文的研究观点,对于我国广告企业充分了解文化对于广告传播的影响,以及合理利用“文化对流”中的积极因素,提高广告的传播效果,无疑有着良好的启迪作用。
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  相似匹配句对
     Advertising Information Dissemination
     广告信息传播
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     On Advertisement Propagating of Shen Daily
     谈《申报》的广告传播
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     Transnational Intercultural Communication: Pen Talk
     “跨国跨文化传播”笔谈
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     On Traditional Culture’s Transnational Spread by TV
     试论传统文化的电视跨国传播
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Since advertising has got a greater proportion in the field of media development nowadays and its enhanced cultural influence has also been the most forceful driver of cultural globalization, the management strategy, creative plan, information communication and communication modality in the international ad broadcasting today can of course bring us all the possibilities of cultural communication in the age of globalization. Although marketing is the only aim of ad communication, our culture has been decorated,...

Since advertising has got a greater proportion in the field of media development nowadays and its enhanced cultural influence has also been the most forceful driver of cultural globalization, the management strategy, creative plan, information communication and communication modality in the international ad broadcasting today can of course bring us all the possibilities of cultural communication in the age of globalization. Although marketing is the only aim of ad communication, our culture has been decorated, encroached and reformed by the idea and value borne by ad communication and the inside cultural information of ad communication has also been the object of cultural studies and criticism. And thus ad communication in the context of globalization bears the missions of cross-cultural confluence, cultural conflict and security.

在当今世界传媒发展的格局中 ,广告所占据的版图越来越大 ,其文化影响也越来越强烈 ,成为经济和文化全球化最有力的推动者之一。因此 ,在全球化的经济背景下 ,跨国广告传播所带来的经营策略、创意构想、信息传达以及传播形态必然呈现出全球化时代跨文化传播的所有可能性。尽管广告传播是以经济营销目的为旨 ,但是 ,广告传播所承载的理念和价值已经在点缀、侵蚀和重构着我们的文化空间 ,广告传播的文化灵魂也已构成了文化研究与批判的重要维度。从这一意义上说 ,在全球化的语境下 ,广告传播承担着跨文化汇流、文化冲突和文化捍卫的使命。

 
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