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   品牌陷阱 的翻译结果: 查询用时:0.212秒
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品牌陷阱
相关语句
  brand trap
     On Limitations of Extension Commodity Brand Trap
     “延伸品牌陷阱”论及其局限性
短句来源
     Brand Trap in Multi-outlet Expanding of House Hold Apparatus Enterprises
     家电企业多元化扩张中的品牌陷阱
短句来源
  “品牌陷阱”译为未确定词的双语例句
     Brand Trap -the Operational Risk of Brand - oriented Trading Companies
     品牌陷阱——品牌型贸易公司运作风险研究
短句来源
     At this point,this article make a systematic analysis on the basis of mass marketing practices. We come to a conclusion that extension commodity brand theory is conditioned by market competition degree,enterprise financial capacity and the commodity brand management experience. Therefore,this theory have a certain limitations.
     对此,本文在对大量营销实践进行系统分析的基础上认为,“延伸品牌陷阱”论受市场竞争程度、企业财力及品牌管理经验等因素的制约,因此,该理论存在一定的局限性。
短句来源
  相似匹配句对
     On Limitations of Extension Commodity Brand Trap
     “延伸品牌陷阱”论及其局限性
短句来源
     Trademark stretch--enterprise's selling trap
     品牌延伸——企业营销策略陷阱
短句来源
     Brand of World Cup
     品牌世界杯
短句来源
     THE CHARM OF BIG BRANDS
     品牌的眼光
短句来源
     Be Aware of the Traps!
     小心陷阱!
短句来源
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In recent years,the extension of commodity brand already turn into a heat point subject in advertising.Someone keep assenting views and someone opposed them.Some scholars keep dissenting views think of neglecting the extension of commodity brand of the consumer psychological feature easily make enterprise fall into the trap of extension commodity brand.At this point,this article make a systematic analysis on the basis of mass marketing practices.We come to a conclusion that extension commodity brand theory is...

In recent years,the extension of commodity brand already turn into a heat point subject in advertising.Someone keep assenting views and someone opposed them.Some scholars keep dissenting views think of neglecting the extension of commodity brand of the consumer psychological feature easily make enterprise fall into the trap of extension commodity brand.At this point,this article make a systematic analysis on the basis of mass marketing practices.We come to a conclusion that extension commodity brand theory is conditioned by market competition degree,enterprise financial capacity and the commodity brand management experience.Therefore,this theory have a certain limitations.

近年来,品牌延伸成了广告学的热点话题,有人赞同,有人反对。持反对意见的学者认为,忽视消费者心理特征的品牌延伸容易使企业跌入“延伸品牌的陷阱”。对此,本文在对大量营销实践进行系统分析的基础上认为,“延伸品牌陷阱”论受市场竞争程度、企业财力及品牌管理经验等因素的制约,因此,该理论存在一定的局限性。

By the lack of System Effect and the efficient expansion of Value Chain, companies are stepping into the wrong area in the transition from brand oriented to capital & strategy oriented, which holds back their expansion and development consequently. This article is to analyze the causes and characteristics of the Brand Trap and to point out the brand - oriented companies' strategic planning and development route, with specific examples of Chinese brand - oriented trading companies.

因缺乏制度效应和有效的价值链扩张,使企业从品牌型企业向资本化运作和战略型企业过渡时步入误区,进而阻止企业的扩张和发展。文章从我国品牌型企业运作的误区入手。分析“品牌陷阱”的成因及特点,并指出品牌型企业的战略规划和发展路径。

 
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