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广告传播效果    
相关语句
  effect of advertising
    On The Relationship between The Media Symbol Environment and The Effect of Advertising
    论“媒介符号环境”对广告传播效果的影响及对策
短句来源
    In the commercial operations, the news agencies regards advertising as the keypoint of its operating strate-gy, thus the best effect of advertising has been the focus not only to the media agencies but also to advertisers.
    商业化运作下的新闻媒体将广告视为其经营战略的重点,最佳的广告传播效果因此成为媒体与广告主共同关注的话题。
短句来源
    This paper elaborates the relationship between themedia symbol environment and the effect of advertising, applying practical strategies for the present advertising opera-tions.
    本文旨在探讨媒介符号环境与广告传播效果之间的关系,以期为当前媒体的广告传播提供一些可行性策略。
短句来源
  advertisement dissemination
    Nasty play of information inflation,make the advertisement dissemination effect research become an important topic in the process of the advertisement dissemination research more and more.
    信息的急剧膨胀,使广告传播效果研究越来越成为广告传播过程研究中的重要课题。
短句来源
  advertisement dissemination
    Nasty play of information inflation,make the advertisement dissemination effect research become an important topic in the process of the advertisement dissemination research more and more.
    信息的急剧膨胀,使广告传播效果研究越来越成为广告传播过程研究中的重要课题。
短句来源
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  effect of advertising
This paper investigates the interaction effect of advertising and price on the market share of a consumer nondurable product.
      
Thus, the interaction effect of advertising and price can be characterized by both increased and decreased price sensitivity, depending on the type of advertising.
      
The effect of advertising on consumer welfare has been the subject of dispute among economists, arising largely from disagreement among scholars regarding the persuasive versus the informative role of advertising.
      
Using a reaction-time based procedure, we show that a key effect of advertising fragments is to revive established brand associations, even though these associations are not explicitly communicated.
      
Finally, previous purchase experience, but not Consumer Reports readership, reduces the effect of advertising spending on perceived quality.
      
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Targeting in advertising consists not only in proposing tasks but also , more importantly, in specifying its strategic guidelines. Targeting in this se nse is both a qualifying and a quantifying process that modifies and describes t he advertising effects.

建立广告目标不仅为广告运作提出了任务,而且对广告策略的形成作了规定和指导。广告目标的建立作为广告运作的一个关键环节,首先是为了保证广告策略的形成,因此,广告目标不仅需要定量,同时也需要定性,这样它才可能对广告策划形成指导和调控,并且对广告传播效果给予完整的说明。

Today's people are exposed to advertisements, which influence their individual behavior, which has been highlighted by mass media, enterprises, advertisers, and the public i.e. how to satisfy customers' need and intensify its effectiveness. This paper presents an analysis of the factors affecting effectiveness of advertisement especially in regard to its relationship with meeting the public mental needs.

当今社会,广告时刻在浸染和熏陶着受众,影响着他们的个人行为。如何顺应受众的心理特点,满足受众需求,进一步强化广告的传播效果,已经成为传播媒介、社会企业、广告人及受众非常关注的问题。分析影响广告传播效果的诸因素,特别是强化广告传播效果与顺应受众心理需求的关系极为重要。

The globalization of world economy has made cross cultural advertising dissemination inevitable. As a part of advertisement, brand can exploit the market, guide people's consumption and enrich people's lives and so on. The quality of brand translation will affect the effect of cross cultural advertising dissemination. This paper introduces brand translation methods and analyzes the factors we'd pay attention to while translating in relation to cross cultural advertising dissemination.

世界经济的全球化趋势已使跨文化广告传播成为必然。商标作为广告的一部分 ,起着开拓市场、指导消费、丰富生活的作用。商标翻译的质量会直接影响到跨文化广告传播效果。本文介绍了跨文化广告传播的含义与商标翻译的方法 ,分析了在跨文化广告传播中商标翻译应注意的问题

 
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